12 Hour MBA in Loyalty

Get up to speed with the fundamentals of customer loyalty marketing in just 12 hours


Our online training course will help you get to grips with customer loyalty in just 12 hours

The 12 Hour MBA in Loyalty is an introductory-level online training course, designed for those seeking business advantage. If you're new to the customer loyalty industry, or just need a refresher on the fundamentals of customer loyalty marketing, this short online course could be just what you need.

The 12 Hour MBA delivers courses online, through video, quizzes and exercises. And you can pause, rewind or fast-forward at your leisure. The course can be completed within 12 hours, but you'll have 90 days within which to complete your training, so you can take the course at your own pace, from your own desk.

In just 12 hours you will:

  • Gain a thorough understanding of customer loyalty
    Look at the history of customer loyalty and the main business models.
  • Understand the role of data and analytics
    Learn how to create a data-driven business and what data to collect, as well as looking at data protection.
  • Explore future trends in customer loyalty
    Consider how the field will develop in the next five years and learn how to future-proof your programme.
  • Test your knowledge
    Reinforce key learning skills with online quizzes and assignments.
  • Improve your productivity
    Enhance your performance and receive training any time, anywhere.
  • Be inspired
    Just one good nugget of inspiration will repay the cost of the course hundreds of times over.

download the course brochure

Online course

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Who will benefit

  • Retailers
  • Transport companies
  • Finance and Banking
  • Utilities
  • Suppliers
  • Telecoms operators
  • Advisors
  • Regulators

Course trainer



Mike is a highly respected, industry recognised expert with over 20 years’ experience within the loyalty and CRM solutions market, with specialist knowledge in all aspects of loyalty programmes, including strategy and operations. This includes all facets of customer management including basic

Who's attending

  • C-Level Executives: CEO, CFO, COO
  • Business Development and Sales
  • Marketing
  • Public Relations
  • Investor Relations
  • Strategic Planning
  • Lawyers
  • Procurement and Sourcing
  • Analysts
  • Human Resources
  • Customer services