3 Day Masterclass in Loyalty | Terrapinn Training
3 day Masterclass

Loyalty

BOOST CUSTOMER LOYALTY CREATE A WINNING VALUE PROPOSITION INCREASE CUSTOMER RETENTION & GROWTH

DRIVE GROWTH THROUGH AN EFFECTIVE LOYALTY PROGRAMME

During the 3 Day Masterclass in Loyalty, our expert trainer will walk you through the complex world of customer loyalty. You’ll explore all the critical issues and challenges, and at the end of the three days, able to build a more competitive and profitable loyalty programme.

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develop new skills

Understand and analyse different loyalty programme business models

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get practical

Learn how to create a winning customer value proposition

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get the latest insight

Explore global trends and best practices in loyalty marketing

MASTER the complexities of creating and managing A loyalty programme

The 3 Day Masterclass in Loyalty is designed to bridge knowledge gaps and provide you with true business advantage. Using examples and data from real-world loyalty programmes, you will learn all about strategy, design, measurement, and analysis. By the end of this course, you will be able to apply these skills and principles directly to your own company to increase customer retention and build a more competitive and profitable loyalty programme. 
 

Every delegate will receive a Free Copy of The Loyalty Guide worth over £1000.

In just 3 days you will:

  • Look at global best practices in loyalty
  • Learn how to create a customer value proposition
  • Gain an understanding of data analytics
  • Understand rewards programmes
  • Consider the operational challenges facing loyalty programmes
  • Get a free copy of The Loyalty Guide

Organisations that will benefit:

  • All Forward Thinking Companies
  • Retailers
  • Travel Companies
  • Finance and Banking
  • Utilities
  • Suppliers
  • Telecoms operators
  • Advisors
  • Regulators

Who will attend:

  • C-Level Executives: CEO, CFO, COO, CMO
  • Business Development and Sales
  • Customer Experience Managers
  • Loyalty Managers
  • Customer Relations
  • Marketing Managers
  • Merchandising Analysts & Associates
  • Public Relations
  • Investor Relations
  • Strategic Planning

Course Agenda

  • Big Picture
  • Speed Networking
  • Loyalty Today
  • Global Trends & Best Practices
  • Loyalty Programme Business Models
  • Case study: Strategic & Operational Benefits of Coalition Programmes
  • Case study: Leading coalition and solus brand programmes
  • Accounting for loyalty – The financial bit!
  • Day one review
  • Interactive group session
  • Delegates are split into groups, given loyalty scenarios and asked to create a loyalty solution using day one learnings
  • Delegates then present their ideas as part of a group discussion
  • Analytics – What to collect, how to use and manage data
  • Global best practices and trends on data analytics
  • Customer segmentation processes
  • The value of transactional data
  • The value of lifestyle data
  • Big data – what’s it all about?
  • Case study: The Tesco story – why data is important to the business
  • Case studies: Examples of data analytic applications from telecoms and airlines
  • Delegate discussion and feedback
  • Marketing to the Y generation
  • Research on how the Y generation will react to customer loyalty programmes
  • Technology for running effective and ,efficient programmes
  • The architecture and capabilities of today’s loyalty technology
  • The loyalty value chain
  • Examples of loyalty platform solutions and mobile technology
  • Case studies on mobile, social networks and CSR in loyalty
  • Feasibility study process and deliverables to create an effective and profitable customer loyalty programme
  • Summary of global best practices
  • Checklist to improve a loyalty programme
  • Thoughts on loyalty in the next three years
  • Review of delegate issues and course objectives
  • Feedback from individual delegates: hat are the next steps for delegates in their respective businesses?

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate

IN-HOUSE

We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details

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