3 Day MBA in Loyalty

Understand the fundamentals of customer loyalty marketing in just three days

At the 3 Day MBA in Loyalty, our expert trainer will walk you through the complex world of customer loyalty. You’ll explore all the critical issues and challenges, and at the end of the three days, you’ll be able to better position your organisation to compete effectively and drive business excellence in today’s fast changing environment.

The 3 Day MBA in Loyalty is an introductory-level training course designed to bridge knowledge gaps and provide you with true business advantage. It is most useful to new entrants, senior managers needing a big picture refresher, professional advisors and suppliers.

In just three days you will:

  • Explore global trends and best practices in loyalty marketing
  • Analyse loyalty programme business models
  • Learn how to create, deliver and manage an effective customer value proposition
  • Uncover the secrets behind loyalty analytics
  • Consider the operational challenges
  • Review the technology in place to support your loyalty programme
  • Discover how to determine the key success factors in a loyalty programme
  • Find out how to improve loyalty programme performance
  • Discover what's next in customer loyalty


Feedback from past attendees includes:

“Mike was very good about sharing real life experiences, facts, figures and case studies during the course.”
Past attendee | 3 Day MBA in Loyalty

“I took so much away from the course that will assist me in reaching my objectives with loyalty in my own company.”
Past attendee | 3 Day MBA in Loyalty

“The training was excellent! I give it a 10 for everything and will get Mike`s support for my next challenges.”
Head of Partnerships & Customer Loyalty | Avis Budget Autovermietung

“I found the course a great ‘refresher’ to the world of loyalty and Mike a very knowledgeable and intelligent mentor. Thank you for three days well spent!”
Director Loyalty & Marketing | Star Alliance

Who will benefit

  • Retailers
  • Transport companies
  • Finance and Banking
  • Utilities
  • Suppliers
  • Telecoms operators
  • Advisors
  • Regulators

Who's attending

  • C-Level Executives: CEO, CFO, COO, CMO
  • Business Development and Sales
  • Customer Relations and Loyalty
  • Marketing
  • Public Relations
  • Investor Relations
  • Strategic Planning
  • Human Resources
  • Customer services

Scheduled courses

Scheduled courses

24-26 Aug 2015
9-11 Sep 2015
5-7 Oct 2015
Hong Kong
12-14 Oct 2015
13-15 Dec 2015

other ways to take the course:

Inhouse courses

Inhouse courses