3 Day MBA in Loyalty

Understand the fundamentals of customer loyalty marketing in just three days

At the 3 Day MBA in Loyalty, our expert trainer will walk you through the complex world of customer loyalty. You’ll explore all the critical issues and challenges, and at the end of the three days, you’ll be able to better position your organisation to compete effectively and drive business excellence in today’s fast changing environment.

The 3 Day MBA in Loyalty is an introductory-level training course designed to bridge knowledge gaps and provide you with true business advantage. It is most useful to new entrants, senior managers needing a big picture refresher, professional advisors and suppliers.

In just three days you will:

  • Explore global trends and best practices in loyalty marketing
  • Analyse loyalty programme business models
  • Learn how to create, deliver and manage an effective customer value proposition
  • Uncover the secrets behind loyalty analytics
  • Consider the operational challenges
  • Review the technology in place to support your loyalty programme
  • Discover how to determine the key success factors in a loyalty programme
  • Find out how to improve loyalty programme performance
  • Discover what's next in customer loyalty

What Will These Courses Be delivering exactly? What are the key skills that this is looking to enhance? 

The course is designed to cover all aspects of loyalty from why consumers are loyal to the objectives they can deliver and how to avoid mistakes made by global operators and, in effect, providing the processes and tools needed to create, develop and manage an efficient and profitable loyalty programme.

How are the course attendees going to be able to apply this practically, in real life?

Providing the business empowers the delegates to use the tools and processes within the business to enhance and existing programme or create a new one, then ALL businesses will benefit from the course and leave with the information they will need to be a great Programme Manager!

What is happening in the industry context of the industry right now that make these courses so important/relevant? 

The global trend is towards more multi-partner programmes with Big Data being the key to creating effective profitable scheme. Mobile technology and Social Networks are influencing programme tactics and, therefore the need for practitioners to understand the complexities of creating and managing loyalty programmes is greater than ever

What makes this course special?

There are no other courses available globally that delivers the advice from a global perspective and this is why the course is delivered in all parts of the world and, to date, has been taken by over 1000 delegates. Referees consistently complement the course content.

Who is this course aimed at?

Anyone who is involved in the operation of a loyalty programme in any market vertical including Retailers, Banks, Telcos, Airlines, Utilities, Travel & Leisure and Business to Business markets. All levels of expertise will benefit from junior roles to Loyalty Managers/Directors.

Your Trainer - Mike Atkin

Mike has been involved in Customer Management for over 25 years and has launched over 35 programmes around the globe and has been involved in over 80 schemes in all market sectors and business models. As Chairman of The Customer Strategy Network he has access to data and information on programmes from all around the world and knows what works and what doesn’t. 

Feedback from past attendees includes:

“Mike was very good about sharing real life experiences, facts, figures and case studies during the course.”
Past attendee | 3 Day MBA in Loyalty

“I took so much away from the course that will assist me in reaching my objectives with loyalty in my own company.”
Past attendee | 3 Day MBA in Loyalty

“The training was excellent! I give it a 10 for everything and will get Mike`s support for my next challenges.”
Head of Partnerships & Customer Loyalty | Avis Budget Autovermietung

“I found the course a great ‘refresher’ to the world of loyalty and Mike a very knowledgeable and intelligent mentor. Thank you for three days well spent!”
Director Loyalty & Marketing | Star Alliance


We're running courses throughout the year, choose the one that fits best for you

Who will benefit

  • Retailers
  • Transport companies
  • Finance and Banking
  • Utilities
  • Suppliers
  • Telecoms operators
  • Advisors
  • Regulators

Who's attending

  • C-Level Executives: CEO, CFO, COO, CMO
  • Business Development and Sales
  • Customer Relations and Loyalty
  • Marketing
  • Public Relations
  • Investor Relations
  • Strategic Planning
  • Human Resources
  • Customer services

Scheduled courses

Scheduled courses

Hong Kong
12-14 Oct 2015
19-21 Oct 2015
13-15 Dec 2015
New York
24-26 Feb 2016

other ways to take the course:

Inhouse courses

Inhouse courses