Course trainer

Mike Atkin

Mike is a highly respected, industry recognised expert with over 20 years’ experience within the loyalty and CRM solutions market, with specialist knowledge in all aspects of loyalty programmes, including strategy and operations. This includes all facets of customer management including basic custom

Who will benefit

Retailers
Transport companies
Finance and Banking
Utilities
Suppliers
Telecoms operators
Advisors
Regulators

Who's attending

C-Level Executives: CEO, CFO, COO
Business Development and Sales
Marketing
Public Relations
Investor Relations
Strategic Planning
Lawyers
Procurement and Sourcing
Analysts
Human Resources
Customer services

Understand the fundamentals of customer loyalty marketing in just three days - with the 3 Day MBA in Loyalty

At the 3 Day MBA in Loyalty, our expert trainer will walk you through the complex world of customer loyalty. You’ll explore all the critical issues and challenges, and at the end of the three days, you’ll be able to better position your organisation to compete effectively and drive business excellence in today’s fast changing environment.

The 3 Day MBA in Loyalty is an introductory-level training course designed to bridge knowledge gaps and provide you with true business advantage. It is most useful to new entrants, senior managers needing a big picture refresher, professional advisors and suppliers.

In just three days you will:

Explore global trends and best practices in loyalty marketing
Analyse loyalty programme business models
Learn how to create, deliver and manage an effective customer value proposition
Uncover the secrets behind loyalty analytics
Consider the operational challenges
Review the technology in place to support your loyalty programme
Discover how to determine the key success factors in a loyalty programme
Find out how to improve loyalty programme performance
Discover what's next in customer loyalty