Understand the fundamentals of customer loyalty marketing in just three days - with the 3 Day MBA in Loyalty
At the 3 Day MBA in Loyalty, our expert trainer will walk you through the complex world of customer loyalty. You’ll explore all the critical issues and challenges, and at the end of the three days, you’ll be able to better position your organisation to compete effectively and drive business excellence in today’s fast changing environment.
The 3 Day MBA in Loyalty is an introductory-level training course designed to bridge knowledge gaps and provide you with true business advantage. It is most useful to new entrants, senior managers needing a big picture refresher, professional advisors and suppliers.
In just three days you will:
- Explore global trends and best practices in loyalty marketing
- Analyse loyalty programme business models
- Learn how to create, deliver and manage an effective customer value proposition
- Uncover the secrets behind loyalty analytics
- Consider the operational challenges
- Review the technology in place to support your loyalty programme
- Discover how to determine the key success factors in a loyalty programme
- Find out how to improve loyalty programme performance
- Discover what's next in customer loyalty
choose how to take the course:
This course is available as an online course, available year around on demand.
Our short face-to-face courses run throughout the year, across the globe
22-24 September 2013
9-11 October 2013