3 Day Masterclass in Pharma Europe | Terrapinn Training
3 day Masterclass

Pharma

MARKET CONTEXT ENTIRE VALUE CHAIN GAIN BUSINESS ADVANTAGE

GET TO GRIPS WITH THE COMPLEX NATURE OF THE PHARMA & BIOTECH INDUSTRIES

This course will help you understand the dynamics of modern pharmaceutical companies and main business drivers, and gain valuable insight into regulation, licensing, marketing and distribution channels.

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learn in depth

Learn how the pharmaceutical industry really works

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expand your knowledge

Understand the life cycle of a drug, from molecule to profitable market

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gain strategic advantage

Evaluate pharmaceutical company value drivers

UNDERSTAND ALL ASPECTS OF THE PHARMA INDUSTRY

This course will lead participants through the complete picture from drug discovery, intellectual property, life cycle management, pricing and launch through to the entry of generics.

In just 3 days you will:

  • Understand the scope and scale of the pharmaceutical industry
  • Learn about the life cycle of a drug from molecule to profitable market
  • Discover how pharmaceuticals are marketed and the requirements of a regulated healthcare marketplace
  • Evaluate pharmaceutical company value drivers
  • Appreciate the constraints and requirements of the regulated healthcare marketplace
  • Be able to create a financial map of a typical pharmaceutical product launch
  • Consider where the pharmaceutical industry is likely to go in the face of limited budgets and aging populations

Organisations that will benefit:

  • Pharmaceutical companies
  • Biotech companies
  • Pharma Suppliers
  • Banks & Investors
  • Consultants
  • Law Firms

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Business Development and Sales
  • Marketing & Public Relations
  • New Entrant Professionals
  • Research & Development

Course Agenda

  • The Big Picture
  • Speed Networking
  • The pharmaceutical industry defined
  • An overview of the various types of companies working in the pharma space
  • Intellectual property and data exclusivity
  • Case study: Analysis of a formulation patent and its effect on generic competition
  • The development of a new medicine
  • New models of pharmaceutical technology
  • The regulatory approval process
  • Ensuring the quality of pharmaceuticals
  • Funding of research and development in the pharmaceutical industry
  • Brand marketing and life cycle management
  • Who is the customer and what is his role?
  • Sales and marketing
  • Mergers, acquisitions and joint ventures
  • Cultural issues in the multinational pharmaceutical environment
  • Role play: The effect of cultural norms on a simple negotiation
  • Strategic challenges in the pharmaceutical industry
  • Wrap

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate

IN-HOUSE

We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details

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