3 Day Masterclass in Retail | Terrapinn Training
3 day Masterclass

Retail

UNDERSTAND TRADITIONAL RETAILING FUNDAMENTALS DRIVES SALES AND LOYALTY FROM PHYSICAL SHOP TO ONLINE

GAIN A COMPREHENSIVE OVERVIEW OF THE RETAIL INDUSTRY

Master the fundamentals of retailing, pricing strategies, value chain and latest developments to get ahead of your competitors.

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expand your knowledge

Get to grips with traditional retailing fundamentals, including pricing strategies and understanding the retail value chain

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develop new skills

Learn all about customer segmentation, as well as how to drive sales and loyalty

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seize opportunities

Discover how to manage the transition from physical shop to online, and deliver a seamless multi-channel customer experience

hands-on RETAIL training for true business advantage

This three-day intensive course will walk you through the world of retail from a global perspective, teaching you how to maximise revenue in retail, drive customer loyalty, ensure a consistent, customer-friendly experience for your clients, and much more. 

In just 3 days you will:

  • Get to grips with the fundamentals of retailing
  • Learn how to build the retail proposition
  • Gain an understanding of the retail value chain
  • Master retail pricing strategies
  • Understand your customers and your customer demographic
  • Find out how to drive sales and loyalty
  • Learn all about online, cross-channel retailing

Organisations that will benefit:

  • eCommerce Platforms
  • Tech Platforms
  • Retailers
  • FinTechs
  • Suppliers
  • Government & Regulators
  • Commercial Real Estate Holding Companies
  • Banks & Financial Institutions
  • Insurance Companies
  • Law Firms
  • Consultants

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Head Merchandising
  • Retail Managers
  • Business Development & Sales
  • Marketing Managers
  • Analysts

Course Agenda

  • Big Picture
  • Speed networking
  • The retail mindset
  • Why open a shop? Because the customer is king!
  • Building the retail proposition
  • Understanding the retail value chain
  • Retail pricing strategies
  • Price-setting interactive practical exercise
  • Understanding your customers and building your product portfolio
  • Who are you selling to?
  • Customer segmentation fundamentals
  • Operational imperatives: stock management
  • Building and delivering to a commercial plan
  • Driving sales and loyalty
  • SWOT practical interactive exercise
  • Retail to online – how to become customer-focused
  • Etailing vs. retailing and the different mindsets
  • Case study: Amazon – retailer or a technology company?
  • How customers buy online
  • Multichannel retailing
  • Seamless customer experience
  • Driving sales across channels
  • Future scoping: understanding how retail is changing at lightning speed
  • Case study: The changing nature of retailing: Tesco, Sainsbury’s, Asda Retail futures today

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate

IN-HOUSE

We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details

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