Mike Atkin’s consulting and analytical expertise is most developed in the retail, travel, business-to-business, gaming, healthcare, publishing and financial services industries. He has a deep understanding of the payments industry and is well versed in the business capabilities of POS, CRM, mobile payments and database technologies. He has a firm grasp on financial modeling, ROI analysis and business case development in the customer management arena. Mike carries substantial understanding of the emerging potential associated with Hispanic Marketing in the US. He also brings a unique perspective to the issues, processes and technologies surrounding the sales and marketing of Marketing Services.