12 Hour Masterclass in Loyalty | Terrapinn Training
12 hour Masterclass


comprehensive online course 12 hours of training at your own pace

Get up to speed with the fundamentals of customer loyalty marketing

The 12 Hour Masterclass in Loyalty is an introductory-level online training course, designed for those seeking business advantage. If you're new to the customer loyalty industry, or just need a refresher on the fundamentals of customer loyalty marketing, this short online course could be just what you need.

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expand your knowledge

Learn how to create and maintain an effective customer loyalty programme that will drive incremental revenues and profit

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address key challenges

Find out how technology and social networks are influencing consumer behaviour

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gain strategic advantage

How to harness the power of consumer data and use it to maintain strong and mutually beneficial customer relationships


This 12 Hour Masterclass is delivered online through video, quizzes and exercises. And you can pause, rewind or fast-forward at your leisure. The course can be completed within 12 hours, but you'll have 90 days within which to complete your training, so you can take the course at your own pace, from your own desk.


book today saving USD $200

In just 12 hours you will:

  • Gain a thorough understanding of customer loyalty
  • Look at the history of customer loyalty and the main business models.
  • Understand the role of data and analytics
  • Learn how to create a data-driven business and what data to collect, as well as looking at data protection
  • Explore future trends in customer loyalty
  • Consider how the field will develop in the next five years and learn how to future-proof your programme
  • Test your knowledge
  • Reinforce key learning skills with online quizzes and assignments
  • Improve your productivity
  • Enhance your performance and receive training any time, anywhere

Meet your instructor

Mike Atkin is a highly respected, industry-recognised expert with over 20 years’ experience in the fields of loyalty and CRM solutions. He has been involved in the successful design, development and implementation of loyalty programmes suchas Premier Points, Boots Advantage, Marriott Rewards and specific initiatives with Tesco, ExxonMobil and Microsoft, which has involved working across the globe. Mike is also the European CEO and founder member of the Customer Strategy Network, as well as the European editor for The Wise Marketer.

Organisations that will benefit:

  • Retailers
  • Transport companies
  • Finance and Banking
  • Utilities
  • Suppliers
  • Telecoms operators
  • Advisors
  • Regulators

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Business Development and Sales
  • Marketing
  • Public Relations
  • Investor Relations
  • Strategic Planning
  • Lawyers
  • Procurement and Sourcing
  • Analysts
  • Human Resources
  • Customer services

Course Agenda

  • The story so far
  • Loyalty business models
  • Coalition Programmes
  • Why programmes fail and best practice solutions
  • Accounting for loyalty
  • Big data
  • Data analytics
  • Rewards and Recognition
  • Plan for success
  • Technology in loyalty
  • Loyalty marketing to the ‘Y’ generation
  • Social networks and loyalty
  • The future of loyalty programmes

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details