3 Day Masterclass in Online Gambling Player Acquisition | Terrapinn Training
3 day Masterclass

Online Gambling: Player Acquisition & Retention

MARKETING TOOLS & TECHNIQUES PLAYER ACQUISITION & RETENTION PROFIT GROWTH

MANAGE THE COSTS AND RISKS OF CUSTOMER CARE WITHIN ONLINE GAMBLING OPERATIONS.

This intensive three-day course will provide you with insight into technologies and tools employed in the Online Gambling sector to achieve maximum customer acquisition, retention and profitability.

Learn bulb

develop new skills

Explore the latest eCommerce marketing technologies and tools

Learn bulb

expand your knowledge

Compare current Online Gambling marketing techniques

Learn bulb

learn in depth

Review customer information sources and compliance issues

BETTER YOUR INSIGHT AND COMPETENCE IN CUSTOMER ACQUISITION & RETENTION

Successful customer acquisition and retention policies and procedures are essential to profitability and as a result, marketing is the main operating expense for most online gambling operations.  

In just 3 days you will:

  • Get to grips with the fundamentals of Online Gambling
  • Compare various approaches and attitudes to eCommerce marketing
  • Analyse the available data on market share in the Online Gambling industry
  • Keep up to date with emerging marketing technologies and techniques
  • Review the range of marketing tools offered in Online Gambling
  • Review the costs and risks of outsourcing v. keeping marketing operations inhouse
  • Discuss the various revenue sharing models and agreement terms typical in Online Gambling
  • Review Big Data and Artificial Intelligence tools used for Online Gambling
  • Learn how to protect and value your core customer data
  • Examine where compliance and licensing issue impact marketing campaigns

Organisations that will benefit:

  • Online Gambling Operators
  • Suppliers
  • Regulators & Auditors
  • Banks & Financial Services
  • Investors
  • Law Firms

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Marketing Executives
  • Risk Managers
  • Compliance Officers
  • Policy Makers
  • Business Analysts
  • Customer Care/ Relations

Course Agenda

  • Big Picture
  • Speed Networking
  • Online Gambling overview
  • Case Study: A typical operator
  • Marketing Information available
  • Discuss: Quality & Reliability of various information sources
  • Vital role of Customer Care
  • Discuss: Pros & Cons of CC role for gathering market intelligence
  • VIP importance to revenue
  • Demo: Services offered to VIPs only
  • Security issues
  • Case Study: Theft of VIP data
  • Marketing Strategies & Campaigns
  • Case Study: Offshoring of marketing
  • Advances in supporting software
  • Demo: Commercially available tools
  • Measuring Marketing success
  • Case Study: Metrics used
  • Managing Marketing investment
  • Case Study: External Audit review
  • Valuing your Player List
  • Review: Operator valuations
  • Affiliate marketing overview
  • Case Study: Comparison of Affiliate costs and controls
  • Affiliate ecosystem & risks
  • Case Study: Support provided to Affiliates by major operator
  • Retention Policies
  • Case Study: Examples of real offers to loyal and lapsed players
  • Retention through Gamification
  • Case Study: eSports example
  • Advertising Policies
  • Discussion: Compare & contrast national OG advertising codes
  • Wrap Up

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate

IN-HOUSE

We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details

FIND OUT MORE