3 Day Masterclass in Pharma USA | Terrapinn Training
3 day Masterclass

Pharma

MARKETS BUSINESS OPPORTUNITIES ECONOMICS

UNDERSTAND THE COMPLEX NATURE OF THE PHARMA & BIOTECH INDUSTRY

This course has been designed to bridge knowledge gaps and give you an understanding of new business opportunities in healthcare. The course will provide insight into complex cross-disciplinary integrated health in the United States. It is ideally suited to those already working in and those who would like to enter the Pharma and Biotech industry.

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learn in depth

Acquire a working understanding of the complex nature of the Pharma and Biotech industries and markets through different stakeholders perspectives

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seize opportunities

Understand new emerging business opportunities in Pharma and Biotech industry

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address key challenges

Examine the economics of pricing and reimbursing decisions and address major challenges currently facing the industry

GET TO GRIPS WITH THE PHARMA INDUSTRY AT SPEED

In this intensive course, you’ll explore critical issues and challenges facing today's pharmaceutical industry, from a global perspective. At the end of the three days, you’ll be able to better position your organisation to compete effectively in today’s fast-changing environment. It is ideally suited to those already working in and those who would like to enter the Pharma and Biotech industry.

In just 3 days you will:

  • Acquire a working understanding of the complex nature of the Pharma and Biotech industries through healthcare systems’ perspectives
  • Understand new emerging business opportunities in Pharma and Biotech
  • Understand the process of new medical technology diffusion
  • Understand the process of re-engineering
  • Understand economics of pricing and reimbursing decisions
  • Learn how the pharmaceutical market is linked to the healthcare market, why it is the focus of much regulation, and to understand the multidimensional goals of pharmaceutical policies
  • Understand major challenges facing the Pharma and Biotech industry

Organisations that will benefit:

  • Pharmaceutical Companies
  • Biotech Companies
  • Pharma Suppliers
  • Banks & Investors
  • Medical Devices & Diagnostics
  • Insurance Companies
  • Government & Regulators
  • Law Firms

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Business Development & Sales
  • Marketing & Public Relations
  • New Entrant Professionals
  • Research & Development
  • Researchers
  • Policy Makers
  • Patient Advocates

Course Agenda

  • The global pharmaceutical industry
  • Understanding cross-disciplinary integrated health
  • New emerging business models in healthcare
  • How to increase healthcare efficiency, improve clinical outcomes and decrease costs
  • Case study: Novartis is testing a new pricing model for is heart failure drug
  • Structural changes in healthcare systems and their impact on Pharma and Biotech
  • Diffusion of new medical technology
  • Role of randomised controlled trials (RCTs) in diffusion of new medical technology
  • Government regulation: intellectual property (IP) rights
  • Case study: Patented Medicines Prices Review Board in Canada
  • Re-engineering the pharmaceutical industry
  • Pricing policies
  • Case studies: Hepatitis C (Boceprivir), oncology (Sunitinib), multiple sclerosis (Fingolimod); off label prescribing
  • Major stakeholders in biomedical industry
  • New emerging marketing strategies
  • Future of the Pharma industry?

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate

IN-HOUSE

We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details

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