3 Day Masterclass in Social Media Asia | Terrapinn Training
3 day Masterclass

Social Media

Measure effectiveness Build A Content Strategy Drive Commercial Objectives


The 3 Day Masterclass in Social Media is designed to provide you with the latest tools and techniques in devising and measuring your social media activities.

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expand your knowledge

Achieve marketing differentiation using the latest social media management techniques

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address key challenges

Measure effectiveness and ROI through Key Performance Indicators pertinent to measure Social Media success

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seize opportunities

Obtain a clear understanding on how to use social media to also drive commercial objectives and generate sales, as well as, customer loyalty


A comprehensive training course for professionals seeking to achieve competitive advantage by understanding and implementing effective long-term Social Media marketing.

In just 3 days you will:

  • Learn how to create your social media strategy and a specific framework by which to devise it
  • Obtain deep understanding on the relevant key performance indicators to measure Social Media success
  • Understand the arsenal of tools available for you to promote your business or product using the most popular and effective social media channels
  • Gauge who your key social media influencers are and how to include them in their social media strategy
  • Analyse the impact of your social media strategy
  • Discover ways to be able to adapt your social media strategy in in real-time
  • Learn how to set a long-term content strategy, which will be maintained fresh with ideas whilst consistent in delivery

Organisations that will benefit:

  • Retailers
  • Advertising Agencies
  • SME's
  • Travel & Leisure Services
  • Banks
  • Telecoms & Media
  • Train Lines

Who will attend:

  • Social Media Managers & Directors
  • Analytics / Insight Managers & Directors
  • CMOs
  • Chief Commercial Officers
  • Chief Customer Officers
  • Big Data Managers
  • Entrepreneurs and small business owners

Course Agenda

  • Speed Networking
  • The Big Picture
  • Understanding the Social World
  • The Digital Customer
  • Social Media within Digital Marketing - The Fundamentals
  • Social Media Management Deep Dive (Part 1)
  • Social Media Management Deep Dive (Part 2)
  • Creating your Social Media Strategy
  • Social Media Strategy Setting
  • Case Study: The Oreo Magic - How one tweet can cause a global stir
  • Content is King
  • Context is Queen
  • Social Media- Driving sales
  • Social Media – Driving Customer Retention
  • Practical Exercise: Social Media Strategy
  • Personal Action Plan
  • Wrap

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details