3 day Masterclass

Marketing to Millennials



This 3-day intensive programme will offer you a deep dive into understanding the intricacies of marketing to the elusive and highly digitized Generation Y. You will benefit from hands-on, practical training to understand the world’s most demanding, yet fastest growing demographic. A special focus will be placed on the digital interaction, platforms, strategies and effective key performance indicators (KPIs) to engage with this highly digitized demographic.

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gain strategic advantage

Discover a strategic framework for communicating and marketing to the world’s largest customer base

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address key challenges

Understand the drivers and values which determine the behavior, and areas of Brand appeal, for this elusive and highly challenging audience

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get the latest insight

Set the optimal Key Performance Indicators to drive your Marketing strategy and achieve your desired Marketing and Communications objectives

Top 10 strategies for generating long-term loyalty from millennials.

The three days will cover the essential areas for Generation Y Marketing – relevant for both the established marketing professional, as a refresher, or for marketing novices who are looking to increase the resonance of their products with Generation Y.

In just 3 days you will:

  • Understand the essential drivers which formulate Gen Y’s approach to life, work, and consumption
  • Obtain deep insight on Gen Y marketing, and what it entails in order to generate engagement
  • Ascertain the top 10 strategies for generating long-term loyalty from millennials
  • Discover the KPIs which will drive digital engagement from the most tech-savvy demographic to-date
  • Learn from best-practice from case studies from across all industries

Organisations that will benefit:

  • All forward thinking companies

Who will attend:

  • Advertising executives/consultants
  • Marketing Directors
  • Brand Managers
  • Corporate communications managers
  • PR executives
  • PR managers and PR consultants
  • Product managers

Course Agenda

  • Speed Networking
  • Why Millennial Marketing?
  • The Big Picture: the Tectonic demographic shifts in marketing
  • The numbers – how millennials are impacting a demographic swing
  • Baby Boomers vs Millennials
  • Deep Dive Case Study – the music industry
  • The Social Generation – the power of Social Media
  • Millenial drivers and values?
  • The need for instant gratification
  • Why flexibility is expected by Gen Y
  • Narcissists vs social amplifiers
  • Makers of the Co-creation Economy
  • Emotion Hunters: Passion and positivity in times of struggle
  • Dialogue Drivers
  • Case Study: The Pepsi Magic
  • The Passion for Life and what it means for your brand
  • Digging deep into the “Experience” generation
  • The main segments in the Millennial generation
  • Why good is not good enough
  • The role of Technology and what Marketers need to do
  • Millennials = Chief Technologists
  • The mobile – they can’t live without item
  • Engagement strategies
  • Drivers for uniqueness and authenticity
  • Dialogue masters – speak and LISTEN
  • Why looking and feeling good are core to existence of millennials
  • Value is king – how price can become irrelevant
  • The power of social responsibility to drive loyalty
  • Case study: social brands and their resonance with Millennials//
  • Building Empathy - understanding millennial engagement
  • Communication strategies to create resonance
  • Real-time social listening
  • Driving repeat purchase – why coupons and loyalty platforms are essential
  • Multi-channel communication
  • Future-proofing your communications strategy
  • Multi-channel CRM and the essentials to achieve it
  • A toolkit for creating sustainable, Customer Management Strategy
  • Strategies to tap into the Social Referral Economy
  • How to keep your brand alive
  • Practical Case Study: Creating your Co-created Marketing Strategy

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or emma-jane.dinan@terrapinn.com (Asia Pacific)
for more details


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