Johannesburg, 18-20 Nov 2019

3 day Masterclass

Aviation Strategic Alliances, Partnerships & Codeshares



This 3 Day Masterclass in Aviation Strategic Alliance, Partnership and Codeshares equips executives with a deep appreciation on the strategic purpose and value of alliance and partnership.

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get the latest insight

Gain insights on how to structure alliances in today's aviation industry

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get practical

Gain knowledge through carefully-selected case studies

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learn from the best

Learn from an aviation veteran of strategy and regulation

Make informed Decisions about alliance & partnership strategy

Unlike many strategic alliance and partnership courses, this masterclass offers you an unparalleled opportunity to gain forward-looking perspective on emerging trends and models, to significantly improve your ability to assess potential alliance and partnership in depth, and to acquire framework in creating long-term value for your organization across the full life-cycle of alliance and partnership.

The masterclass is designed for senior managers directly involved in running collaborative initiatives and making key decisions about strategic alliance and partnership; executives involved in cross-company collaborations on a day-to-day basis and who are directly responsible for their outcomes are also likely to benefit most.


book today saving USD $280

In just 3 days you will:

  • Gain a comprehensive overview and fresh perspective of the strategic alliance and partnership landscape and dynamics in today and tomorrow’s aviation industry
  • Gain a deeper appreciation on the opportunities and values that strategic alliance and partnership brings to your organization in an ever changing and evolving aviation industry
  • Gain familiarity with several basic structures of strategic alliance and partnership, understand the circumstances under which particular structure is more favorable to your organization’s success
  • Gain insights on bridging and leveraging cultural differences across organizations, building mutual trust and capturing value
  • Acquire specific frameworks in partner selection, alliance design and capability building that help maximize the potential value of an initiative
  • Acquire management approaches for anticipating and resolving tensions and conflicts at every stage in the collaborative process
  • Acquire know-how on formulating and executing effect

Meet your instructor

Joo Hwee is the Head of Strategy and Regulatory for Mango Aviation Services with over 12 years’ experience in business venture development and program management spanning across varying airlines, start-ups and group holding companies operating across Asia.

He plays active leading as well as supporting role in formulating corporate development strategy, developing business plan and investment proposition, and supporting capital raising initiatives.

Joo Hwee was the driving force behind some of the major LCC and travel alliance / group in the industry: U-FLY Alliance (Hong Kong SAR), Value Alliance, Scoot (Singapore). He also led Firefly / MAS Sdn. Bhd. (Malaysia) preparation in joining oneworld alliance as an affiliate of Malaysia Airlines.

Organisations that will benefit:

  • Airlines
  • Airports
  • Aviation service providers
  • Investors
  • Advisors
  • Consultants
  • Government and regulatory bodies

Who will attend:

  • Senior Managers within the Aviation Industry
  • Aviation Executives
  • Strategists
  • Regulators

Course Agenda

  • Trainer self-introduction
  • Course overview
  • Speed networking
  • Re-imagining strategic alliance and partnership
  • Case study - China: Strategic alliance and partnership + “Aviation, travel and technology ecosystem” >> Is there a limit?
  • Future-proofing your strategic alliance and partnership portfolio
  • Conceptualizing a winning strategic alliance and partnership
  • Case study - Strategic alliance and partnership & Venture Capital: Riding the new (model innovation) wave?
  • Crafting your Minimum Viable (Strategic Alliance and) Partnership
  • Building the top performing strategic alliance and partnership
  • Case Study - “Strategic alliance and partnership” + “Technology and innovation”: Root of investment attraction?
  • Making the most of strategic alliance and partnership
  • Open Q&A session
  • Course recap
  • Feedback
  • Closing

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 11 Oct 2019Before 1 Nov 2019After 1 Nov 2019
USD $2,800
Save USD $280
USD $2,940
Save USD $140
USD $3,080
  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or (Asia Pacific)
for more details


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