London, 11-13 Nov 2019

3 day Masterclass




This course will help you understand the dynamics of modern pharmaceutical companies and main business drivers, and gain valuable insight into regulation, licensing, marketing and distribution channels.

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learn in depth

Learn how the pharmaceutical industry really works

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expand your knowledge

Understand the life cycle of a drug, from molecule to profitable market

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gain strategic advantage

Evaluate pharmaceutical company value drivers


This course will lead participants through the complete picture from drug discovery, intellectual property, life cycle management, pricing and launch through to the entry of generics.


book today saving £160

In just 3 days you will:

  • Understand the scope and scale of the pharmaceutical industry
  • Review the different types of pharmaceutical companies including biopharmaceutical companies
  • Learn about the life cycle of a drug from molecule to profitable market
  • Review the different types of pharmaceutical companies
  • Discover the requirements of a regulated healthcare marketplace and appreciate the constraints and requirements of the regulated healthcare marketplace
  • Look at life cycle management for innovator products including intellectual property considerations.
  • An understanding of the critical quality requirements in the pharmaceutical industry
  • Consider where the pharmaceutical industry is likely to go in the face of limited budgets and aging populations

Meet your instructor

Phil Yates teaching Biopharma for Terrapinn Training

Phil started his career in pharmaceuticals at Bayer UK in 1986. He then moved on to Glaxo Pharmaceuticals (now GlaxoSmithKline), holding progressive positions within sales, sales training and marketing.

Phil then moved to a senior management role within Astra Pharmaceuticals and was responsible for training one of the largest sales and marketing operations in the industry.

Phil is now a specialist trainer providing mentoring and coaching support to managers in Europe and delivers training workshops within Europe and the Middle & Far East.

Organisations that will benefit:

  • Pharmaceutical companies
  • Biotech companies
  • Pharma Suppliers
  • Banks & Investors
  • Consultants
  • Law Firms

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Business Development and Sales
  • Marketing & Public Relations
  • New Entrant Professionals
  • Research & Development

Course Agenda

  • The Big Picture
  • Speed Networking
  • How well is the Pharma industry performing-successes and failures?
  • An overview of the various types of companies working in the pharma space
  • Brand markets and life cycle management
  • Intellectual property as a defence
  • The fundamental requirements for patentability
  • The development of a new medicine
  • Estimates for costs of developing a new drug
  • New models of pharmaceutical technology
  • Personalised medicine and biotechnology
  • The regulatory approval process
  • Ensuring the quality of pharmaceuticals
  • Funding of research and development in the pharmaceutical industry
  • Brand marketing and life cycle management
  • Who is the customer and what is his role?
  • Sales and marketing
  • Mergers, acquisitions and joint ventures
  • Cultural issues in the multinational pharmaceutical environment
  • Role play: The effect of cultural norms on a simple negotiation
  • Strategic challenges in the pharmaceutical industry
  • Wrap

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 25 Oct 2019After 25 Oct 2019
Save £160
  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or (Asia Pacific)
for more details


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