3 Day Masterclass in Aviation | Terrapinn Training

Dubai, 30 Oct - 1 Nov 2017

3 day Masterclass




During the 3 Day Masterclass in Aviation our expert trainer will walk you through the complexities of the aviation sector exploring all the critical issues, challenges and opportunities. At the end of the three days, you’ll be able to better position your organisation to compete effectively in today’s fast changing environment and build new business.

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expand your knowledge

Learn which players make money in the aviation value chain and why

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seize opportunities

Discover how effective commercial planning can drive profitable performance

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address key challenges

Gain insight into the unique challenges of starting a new airline


This course offers a comprehensive overview of the industry and will get you up to speed on vital jargon and industry issues.

We make it all easy – leading you through the dynamics of aviation and the main business drivers, and precious insight into how you can profit from airline business models, airline growth and network development, route evaluations, revenue maximisation and cost management, airport operations and environmental strategies.


book today saving £300

In just 3 days you will:

  • Review the history of aviation
  • Learn about regulation
  • Understand key differences in philosophy and approach
  • Gain an understanding of the different business models employed
  • Explore the differences between fixed and variable costs
  • Understand postholder responsibilities and how to develop a flight safety ‘just’ culture
  • Know how to make the right decision on aircraft type
  • Understand the advantages and disadvantages of different aircraft types
  • Follow the process of aircraft acquisition

Meet your instructor

Andrew Hughes is internationally experienced and has worked in both EASA and FAA regulatory jurisdictions. He is also an experienced Accountable Manager and has good working relationships with a number of national aviation authorities.

He holds a Masters in Air Transport Management and has spent his entire career in aviation. Initially as an air traffic controller and then in a variety of commercial and operational management positions up to board level in both airlines and business aviation environments.

Organisations that will benefit:

  • Airports
  • Airlines
  • Aviation Authorities
  • Banks & Financial Institutions
  • Investment Banks
  • Private Equity & Hedge Funds
  • Suppliers
  • Law Firms
  • Consultants & Brokers
  • Government

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Airport Directors
  • Business Development & Sales
  • Marketing

Course Agenda

  • Big Picture
  • Speed Networking
  • Industry structure
  • Regulatory framework
  • Discussion: Key takeaways
  • Exploring Business Model Variants in the airline segment
  • Full service airline case study: Singapore Airlines
  • Low cost airlines
  • LCA case study: Fastjet
  • Private aviation
  • Private aviation case study: OceanSky
  • Commercial planning process - the overview
  • Building an effective brand
  • Discussion: Rebranding American Airlines
  • Know your customer
  • Discussion: David Neelman and innovation at Jetblue
  • Sales & distribution
  • Ancillary revenue
  • Case study: The Ryanair model
  • BIG PICTURES THEMES 1/2 Alliances and Joint Ventures revenue
  • Lessons from airline start up
  • Case study: LCC model in Africa
  • Case study: Silverjet - addressing the business traveller
  • The people plan
  • Discussion: Southwest and servant leadership, Richard Branson on Leadership
  • Environmentalism and technology
  • The rise of the Middle East
  • Case study: Emirates vs Etihad
  • Discussion: Al Baker and the view from the Middle East
  • Wrap

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 22 Sep 2017Before 13 Oct 2017After 13 Oct 2017
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  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details