London, 2-4 Dec 2019

3 day Masterclass




The 3 Day Masterclass in commercial Aviation is designed to bridge knowledge gaps and bring true business advantage. The course is aimed at aviation professionals seeking to expand their knowledge of business aviation; including updates on the key opportunities and challenges being faced by the industry; regulation, safety and business development. The course is interactive and provides a number of case studies to explore new and emerging topical areas of the business.

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expand your knowledge

Learn which players make money in the aviation value chain and why

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seize opportunities

Discover how effective commercial planning can drive profitable performance

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address key challenges

Gain insight into the unique challenges of starting a new airline


This course offers a comprehensive overview of the industry and will get you up to speed on vital jargon and industry issues.

We make it all easy – leading you through the dynamics of aviation and the main business drivers, and precious insight into how you can profit from airline business models, airline growth and network development, route evaluations, revenue maximisation and cost management, airport operations and environmental strategies.


book today saving £635

In just 3 days you will:

  • Review the history of aviation, the current challenges and where the future might lead
  • Learn about regulation, the deregulation of airspace and the Chicago Convention and the Freedoms of the air
  • Learn about topical subjects including the Middle East market, recent airline failures, Brexit, NDC the new IATA industry standard
  • Aircraft orders -current backlog orders and how to adapt and address
  • Capacity growth and how to maximise revenue
  • Gain an understanding of the different business models employed in aviation
  • Explore the differences between fixed and variable costs along with the other cost drivers impacting the industry
  • Understand post holder responsibilities and how to develop a flight safety ‘just’ culture along with the implementation of safety, quality and airworthiness management systems
  • Know how to make the right decision on aircraft type
  • Follow the process of aircraft acquisition from selection to eventual delivery.

Meet your instructor

Martin Lynch teaching Aviation for Terrapinn Training

Martin Lynch is a Chartered Accountant and MBA with extensive experience in providing business and finance leadership at Board level within international companies. With substantial finance and operational expertise coupled with commercial acumen. Martin has played key transformational roles in many progressive company environments. With a strong strategic capability, Martin has a recognised ability to improve profit performance through effective management of revenue, investment and costs. He has held positions at EasyJet PLC, London as their Head of Commercial Finance, Carillion as their Finance Director, Silverjet PLC as their International Group CFO and also held a number of senior positions within British Airways where he provided commercial and business leadership for the world wide planning department.

Organisations that will benefit:

  • Airports
  • Airlines
  • Aviation Authorities
  • Banks & Financial Institutions
  • Investment Banks
  • Private Equity & Hedge Funds
  • Suppliers
  • Law Firms
  • Consultants & Brokers
  • Government

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Airport Directors
  • Business Development & Sales
  • Marketing

Course Agenda

  • Big Picture
  • Speed Networking
  • Industry structure
  • Regulatory framework
  • Discussion: Key takeaways
  • Exploring Business Model Variants in the airline segment
  • A Range of Business Models
  • Full service airline case study: Singapore Airlines
  • Low Cost Airlines
  • Evolution of the model LCA case study: Easyjet and Fast jet
  • Commercial planning process - the overview
  • Building an effective brand
  • Discussion: Rebranding American Airlines
  • Know your customer
  • Discussion: David Neelman and innovation at Jetblue
  • Sales & distribution
  • Case Study: The Ryanair model
  • Alliances & Joint Ventures Revenue
  • Lessons from airline start up
  • Case study: Silverjet - addressing the business traveller
  • The people plan
  • Discussion: Southwest and leadership, Richard Branson on Leadership
  • Environmentalism and technology
  • The rise of the Middle East
  • Case study: Emirates and Etihad
  • Emerging Issues
  • Wrap

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 13 Sep 2019Before 25 Oct 2019Before 15 Nov 2019After 15 Nov 2019
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  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or (Asia Pacific)
for more details


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