Johannesburg, 7-9 Oct 2019

3 day Masterclass

Social Media



Learn how to grow sales and retain customers by implementing a winning social media strategy supported by engaging on-brand content.

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expand your knowledge

Learn to run effective social media campaigns on Facebook, Twitter, YouTube and other platforms

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seize opportunities

Attract leads, boost sales and retain customers through social networks channels

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develop new skills

Learn best practices for building visibility of all social networking profiles

Social media campaigns that really deliver

This three-day course will teach you how to use social media to expand your current client reach and build engaged online communities. It's perfect for any company or individual who wishes to expand their online visibility and successfully compete in the ever-evolving world of digital media. Don’t get left behind!


book today saving USD $280

In just 3 days you will:

  • Learn how to create a social media strategy to build your business and online presence
  • Understand the tools required to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms
  • Tips for building visibility of all social networking profiles
  • Attract leads, boost sales and retain customers through social networks channels
  • Successful social media campaign case studies

Meet your instructor

Christina Ioannidis teaching Social Media for Terrapinn Training

Christina Ioannidis is an internationally recognized, speaker, trainer and entrepreneur. She is the Chief Engagement Officer of Aquitude, an engagement consultancy, which works with corporations to engage with their main stakeholders – their employees and their customers. Aquitude clients include blue-chip organisations such as Barclays Bank, Lloyds TSB, Accenture, PA Consulting, Mercer, Cisco, and other FTSE/Fortune 100 organisations.

From Retail Management through to Digital (and Social) Marketing and Business Transformation training, Christina's breadth of business expertise has equipped her to deliver cutting-edge programmes world-wide.

Organisations that will benefit:

  • All Forward Thinking Companies
  • Digital Agencies
  • Retailers
  • Advertising Agencies
  • Travel & Leisure Services
  • Banks
  • Telecoms & Media

Who will attend:

  • C-Level Executives: CEO, CTO, COO
  • Marketing & PR
  • Digital, Media & Communications
  • Heads of Advertising
  • Business Development & Sales
  • E-Commerce Managers

Course Agenda

  • Big picture
  • Speed Networking
  • What is social media?
  • Why does it matter?
  • Risks and benefits
  • Best Practices in Social Media Content
  • Social Media Strategy (Guidelines/ Tone of Voice/Audience)
  • Case Study: Success and failures
  • Workshop: Measuring impact
  • Facebook
  • Twitter
  • Workshop: Twitter for business use
  • Linkedin
  • Workshop: Using LinkedIn Ads
  • Other social media channels
  • Successes and failures of brands using social media
  • Mitigation strategy
  • Case Study: Big brand social media campaigns
  • Case Study: Develop a social media campaign for your idea
  • Workshop

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 30 Aug 2019Before 20 Sep 2019After 20 Sep 2019
USD $2,800
Save USD $280
USD $2,940
Save USD $140
USD $3,080
  • “The content was well spread out and our course director was an absolute delight making the course incredibly accessible”

    - Communication Director, Kings Education

  • “A great course that I highly recommend!”

    - Regional Marketing Manager, AXA Gulf

  • “Liz really helped me understand social media with her futuristic insights.”

    - Digital Strategy Officer, Safaricom


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or (Asia Pacific)
for more details


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