3 Day Masterclass in Retail | Terrapinn Training

London, 4-6 Oct 2017

3 day Masterclass




Master the fundamentals of retailing, pricing strategies, value chain and latest developments to get ahead of your competitors.

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expand your knowledge

Get to grips with traditional retailing fundamentals, including pricing strategies and understanding the retail value chain

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develop new skills

Learn all about customer segmentation, as well as how to drive sales and loyalty

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seize opportunities

Discover how to manage the transition from physical shop to online, and deliver a seamless multi-channel customer experience

hands-on RETAIL training for true business advantage

This three-day intensive course will walk you through the world of retail from a global perspective, teaching you how to maximise revenue in retail, drive customer loyalty, ensure a consistent, customer-friendly experience for your clients, and much more. 


book today

In just 3 days you will:

  • Get to grips with the fundamentals of retailing
  • Learn how to build the retail proposition
  • Gain an understanding of the retail value chain
  • Master retail pricing strategies
  • Understand your customers and your customer demographic
  • Find out how to drive sales and loyalty
  • Learn all about online, cross-channel retailing

Meet your instructor

Christina Ioannidis teaching Retail for Terrapinn Training

Christina Ioannidis is the Chief Engagement Officer of Aquitude, an engagement consultancy, which works with corporations to engage with their main stakeholders – their employees and their customers.
She is a recognised leader in the fields of retail and digital customer experience. From an early career in the cut-throat world of supermarket merchandising through to creating and running a luxury outlet in Mayfair, she has experience of the management of the complete retail supply chain.

Organisations that will benefit:

  • eCommerce Platforms
  • Tech Platforms
  • Retailers
  • FinTechs
  • Suppliers
  • Government & Regulators
  • Commercial Real Estate Holding Companies
  • Banks & Financial Institutions
  • Insurance Companies
  • Law Firms
  • Consultants

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Head Merchandising
  • Retail Managers
  • Business Development & Sales
  • Marketing Managers
  • Analysts

Course Agenda

  • Big Picture
  • Speed networking
  • The retail mindset
  • Why open a shop? Because the customer is king!
  • Building the retail proposition
  • Understanding the retail value chain
  • Retail pricing strategies
  • Price-setting interactive practical exercise
  • Understanding your customers and building your product portfolio
  • Who are you selling to?
  • Customer segmentation fundamentals
  • Operational imperatives: stock management
  • Building and delivering to a commercial plan
  • Driving sales and loyalty
  • SWOT practical interactive exercise
  • Retail to online – how to become customer-focused
  • Etailing vs. retailing and the different mindsets
  • Case study: Amazon – retailer or a technology company?
  • How customers buy online
  • Multichannel retailing
  • Seamless customer experience
  • Driving sales across channels
  • Future scoping: understanding how retail is changing at lightning speed
  • Case study: The changing nature of retailing: Tesco, Sainsbury’s, Asda Retail futures today

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details