London, 25-27 Nov 2019

3 day Masterclass



A global perspective on key issues in the generics industry

The generics sector is changing rapidly. This three-day comprehensive course has been specifically designed to help you understand and adapt to these changes – from technical aspects such as intellectual property and quality, through to project selection and strategic planning.

Learn bulb

learn in depth

Learn how the generics industry really works

Learn bulb

get the latest insight

Understand the legal and regulatory aspects of the industry

Learn bulb

seize opportunities

Evaluate the latest developments and opportunities for growth

get to grips with generics at speed

The 3 Day Masterclass in Generics is an entry-level training course aimed at those who are new to the generics industry. It offers a complete overview of the industry and will get you up to speed on vital jargon and industry issues. 
As well as being useful for new entrants, the course is also aimed at senior managers who need a big-picture refresher, investors, professional advisors and suppliers to the industry.


book today saving £320

In just 3 days you will:

  • Look at generic market models
  • Consider the current challenges and opportunities in generics
  • Review the regulatory processes in place
  • Master strategic planning
  • Consider the governmental role in prescribing generics
  • Look at key statistics and key differences in generics markets
  • Understand patents and data exclusivity
  • Learn about the role of biosimilars
  • Find out about mergers and acquisitions

Meet your instructor

Malcolm Ross has over 30 years' experience in the pharmaceutical industry, the last 20 being at corporate level. Malcolm is a qualified pharmacist with a PhD in medicinal chemistry. He has specialised in product development, quality and regulatory affairs and has held senior positions with a number of companies including Teva, Taro, Par and Polpharma as well as being CEO of a CRO

Since establishing himself as an independent consultant in Basel, Switzerland in 2006 he has worked with innovative Pharma as a technical expert and in Quality assurance of clinical supplies.

He has consulted for a number ofpharmaceutical companies both innovator and generic on technical subjects and on quality matters. He has run professional workshops in the US, Indian, China and throughout Europe. He also advises on strategy and strategic planning.

Organisations that will benefit:

  • Generic Pharmaceutical companies
  • Biotech companies
  • Suppliers to the Generics Industry
  • Law Firms
  • Investment Banks
  • Consultancy Firms
  • Contract Manufacturing Companies
  • Government & Regulators

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Senior Managers
  • Project Leaders/Managers
  • Business Development and Sales
  • Research & Development

Course Agenda

  • Big Picture
  • Speed Networking
  • Definition of generic market models
  • Mini workshop: Project selection strategy for generic companies
  • Definitions of strategy and strategic planning
  • Governmental role in generic prescribing
  • Case study: Discontinuity as a major threat to CEE generic strategic planning
  • Key statistics and key differences: USA, Western Europe, Central and Eastern Europe, Japan
  • The pharma emerging and related markets and access strategies
  • Key statistics and key differences
  • Review of generic companies
  • Life cycle management and propertyintellectual
  • Case study: The problem of the multinational generics company
  • Case study: Factoring the regulatory process into the business plan
  • Patent and data exclusivity
  • Mini workshop: An examination of some selected patents and patent challenges
  • Challenges facing the generics industry
  • Case study: How to succeed and how to fail in moving into the innovative area
  • Mergers and acquisitions
  • Case study B: Different attitudes and different strategies for the day after the M&A
  • Challenges facing the generics industry
  • Wrap Up

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 18 Oct 2019Before 8 Nov 2019After 8 Nov 2019
Save £320
Save £160
  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or (Asia Pacific)
for more details


Sign up for our Monthly Course Calendars