London, 6-8 Nov 2019

3 day Masterclass




The global trend is towards more multi-partner programmes, with Big Data being the key to creating effective profitable scheme. Mobile technology and Social Networks are influencing programme tactics and, therefore the need for practitioners to understand the complexities of creating and managing loyalty programmes is greater than ever.

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develop new skills

Understand and analyse different loyalty programme business models

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get practical

Learn how to create a winning customer value proposition

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get the latest insight

Explore global trends and best practices in loyalty marketing

MASTER the complexities of creating and managing A loyalty programme

Using examples and data from real-world loyalty programmes, you will learn all about strategy, design, measurement, and analysis. By the end of this course, you will be able to apply these skills and principles directly to your own company to increase customer retention and build a more competitive and profitable loyalty programme. 

The course is designed to cover all aspects of loyalty from why consumers are loyal to the objectives they can deliver and how to avoid mistakes made by global operators. In effect, the course will provide the processes and tools needed to create, develop and manage an efficient and profitable loyalty programme.


book today saving £160

In just 3 days you will:

  • Look at global best practices in loyalty
  • Learn how to create a customer value proposition
  • Gain an understanding of data analytics
  • Understand rewards programmes
  • Consider the operational challenges facing loyalty programmes
  • 3 months Free Online Loyalty Marketing Consultancy for each delegate

Meet your instructor

Mike Atkin is a highly respected, industry-recognized expert with over 20 years’ experience in the fields of loyalty and CRM solutions. He has been involved in the successful design, development, and implementation of loyalty programmes such as Premier Points, Boots Advantage, Marriott Rewards and specific initiatives with Tesco, ExxonMobil, and Microsoft, which has involved working across the globe. Mike is also Founding Member of The Customer Strategy Network and Managing Director of MJA Associates.

Organisations that will benefit:

  • All Forward Thinking Companies
  • Retailers
  • Travel Companies
  • Finance and Banking
  • Utilities
  • Suppliers
  • Telecoms operators
  • Advisors
  • Regulators

Who will attend:

  • C-Level Executives: CEO, CFO, COO, CMO
  • Business Development and Sales
  • Customer Experience Managers
  • Loyalty Managers
  • Customer Relations
  • Marketing Managers
  • Merchandising Analysts & Associates
  • Public Relations
  • Investor Relations
  • Strategic Planning

Course Agenda

  • Big Picture
  • Speed Networking
  • Loyalty Today
  • Global Trends & Best Practices
  • Loyalty Programme Business Models
  • Case study: Strategic & Operational Benefits of Coalition Programmes
  • Case study: Leading coalition and solus brand programmes
  • Accounting for loyalty – The financial bit!
  • Day one review
  • Interactive group session
  • Delegates are split into groups, given loyalty scenarios and asked to create a loyalty solution using day one learnings
  • Delegates then present their ideas as part of a group discussion
  • Analytics – What to collect, how to use and manage data
  • Global best practices and trends on data analytics
  • Customer segmentation processes
  • The value of transactional data
  • The value of lifestyle data
  • Big data – what’s it all about?
  • Case study: The Tesco story – why data is important to the business
  • Case studies: Examples of data analytic applications from telecoms and airlines
  • Delegate discussion and feedback
  • Marketing to the Y generation
  • Research on how the Y generation will react to customer loyalty programmes
  • Technology for running effective and ,efficient programmes
  • The architecture and capabilities of today’s loyalty technology
  • The loyalty value chain
  • Examples of loyalty platform solutions and mobile technology
  • Case studies on mobile, social networks and CSR in loyalty
  • Feasibility study process and deliverables to create an effective and profitable customer loyalty programme
  • Summary of global best practices
  • Checklist to improve a loyalty programme
  • Thoughts on loyalty in the next three years
  • Review of delegate issues and course objectives
  • Feedback from individual delegates: hat are the next steps for delegates in their respective businesses?

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 18 Oct 2019After 18 Oct 2019
Save £160
  • “Mike was extremely knowledgeable and helped us with relevant information for our business requirements.”

    - Sales Manager, Emaar Gift Card & Group Loyalty

  • “Excellent course delivered by a very insightful trainer!”

    - Marketing Executive, Edgars

  • “Fantastic course, very useful and insightful into how to run a successful loyalty program”

    - CRM Manager, NAHDI Medical Company


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or (Asia Pacific)
for more details


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This 3-day intensive programme will offer participants a deep dive into understanding the intricacies of customer loyalty management.

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