3 day Masterclass

Big Data



The 3 Day Masterclass in Big Data is a comprehensive training course designed to give you insight into what Big Data, Machine Learning and the Internet of Things (IoT) can do for your competitive advantage. This three-day training course is not technical, but designed for business people with an interest or working knowledge of the field.

Learn bulb

be inspired

Learn how to combine strategic data assets and big data analytics to achieve business transformation

Learn bulb

develop new skills

Use new business tools and techniques to formulate a big data strategy for your company

Learn bulb

seize opportunities

Explore how leading companies across multiple verticals are using big data for competitive advantage


Attendees will include functional heads with business-use cases, such as Marketing, Risk and Operations; C-suite executives who want to understand and formulate a big data strategy; Business Unit Heads who would like to know which use-cases could deliver value; as well as anyone interested in strategy and innovation.

The course is suitable for participants who want to fill in gaps of knowledge and help you to understand the importance of other perspectives.

In just 3 days you will:

  • Assess your current level of maturity, identify opportunities specific to your business and formulate a strategy with next steps
  • Gain an insight into new sources of Data, including the Internet of Things (IoT)
  • Understand the difference between machine-learning and data mining and how they can be used in the enterprise
  • Learn how to use Data in context by transforming it into insights for decision making
  • Understand why many Big Data projects under-deliver on expectations and how to avoid the most common challenges
  • Create the foundations for a plan to recruit the best talent and build a Big Data ‘muscle for your business
  • Learn from others through sharing of ideas and best practise

Organisations that will benefit:

  • Healthcare
  • Retail
  • Technology
  • Financial services
  • Telecommunications
  • Energy and resources

Who will attend:

  • C-Suite Executives: CEOs, CFOs, CTOs, CMOs, COOs, CIOs
  • Heads of Technology
  • Heads of Analytics
  • Heads of Marketing
  • Risk Executives
  • Innovation & Strategy Managers

Course Agenda

  • Speed Networking
  • Introduction
  • Big Picture Introduction, Definitions and Context
  • Course Goal setting
  • Big Data 2017 – Separating the hype from reality for your business.
  • The big data landscape
  • Real-world Case Studies (amazon, healthcare, logistics, travel and local government)
  • Big Data Framework and Business Capabilities Calculator
  • Data Asset discovery
  • Business analytics use-cases and Tools
  • Creating a business case for Big Data (ROI)
  • A brief history of data
  • The importance of data governance and culture
  • Data Discovery Framework
  • The evolution of big data technology
  • Existing technology ecosystems within enterprises
  • Applying big data strategy frameworks within the enterprise across: organisation, people, process, technology
  • Technology company case studies - Amazon
  • The emergence of data science
  • Building your analytics team
  • Analytical techniques and statistical methods
  • Tools for Data visualisation and practical insights
  • Market basket analysis
  • Customer segmentation
  • Single customer view
  • Churn propensity models
  • Fraud detection
  • Recommendation engines
  • Fraud detection and forensics
  • Establishing a data-driven culture
  • An overview of decision science
  • Re-engineering business processes for execution
  • Formulating a big data strategy
  • Measuring the success of big data initiatives
  • Interactive workshop: Applying big data frameworks
  • Big Data and the Internet of Things IoT
  • The evolving role of the Chief Information Officer
  • Big Data and AI
  • Innovation in the enterprise
  • Wrap

For further information please call: +44 (0)207 092 1045

  • “Great trainer with wealth of knowledge and has great ability to help trailor discussion as per individual needs”

    - MSD, Senior Commercial Analyst

  • “A challenging but enlightening course”

    - DST,HRBP/ Manager

  • “The course gave me great insights into the need and complexity surrounding Big Data Analysis”

    - T.G.V. Cinemas, Senior Manager - Data Strategy


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or emma-jane.dinan@terrapinn.com (Asia Pacific)
for more details


Sign up for our Monthly Course Calendars