Singapore, 21-23 Jan 2019


3 day Masterclass

Digital Marketing: Strategy & Tactics

The course content is adapted in real-time step-by-step Digital Marketing Strategy Framework true competitive advantage by understanding and implementing effective long-term Digital Marketing

This is a comprehensive training course for professionals seeking to achieve true competitive advantage by understanding and implementing effective long-term Digital Marketing through a holistic and comprehensive framework.

Delegates will work through a holistic, step-by-step Digital Marketing Strategy Framework, focusing on all the key areas from of the digital funnel: customer acquisition, conversion and long-term retention. <p>This exclusive workshop brings together an understanding of the trajectory of mobile payments, mobile money, branchless banking, online banking, online payments, remittances and more.</p> <p>We will examine the characteristics of mobile money services that are currently helping the servi

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expand your knowledge

Understanding and implementing effective long-term Digital Marketing through a holistic and comprehensive framework

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fully engage

Benefitting from a course the content of which is adapted in real-time to suit delegate industries and areas of focus.

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get the latest insight

Learning from global best practice case studies from Digital Marketing leaders

Optimise your digital marketing strategy  No more off-the-shelf Digital Marketing. 

This is a comprehensive training course for professionals seeking to achieve true competitive advantage by understanding and implementing effective long-term Digital Marketing through a holistic and comprehensive framework. Delegates will work through a holistic, step-by-step Digital Marketing Strategy Framework, focusing on all the key areas from of the digital funnel: customer acquisition, conversion and long-term retention. This is a unique course, the content of which is adapted in real-time to suit delegate industries and areas of focus. 

 

book today saving USD $170

In just 3 days you will:

  • Optimise your digital marketing strategy using a holistic, omni-channel framework
  • Understand how to use digital marketing to drive real commercial objectives and generate sales and, ultimately, long-term loyalty
  • Discover the most effective digital and social media tools to drive your omnichannel Digital Marketing
  • Analyze the impact of your Social Media strategy within the wider context of Digital Marketing
  • Discover how to set your Digital Marketing Strategy using segment-based targeting
  • Obtain a deep understanding on the relevant key performance indicators to measure Digital Marketing success
  • Discover ways to be able to adapt your digital marketing strategy in real-time
  • Deep insight into how Digital Marketing impacts your Omni-channel customer experience
  • Identify the strategic levers which Digital Marketing offers to e-commerce or other digital businesses

Meet your instructor

Christina Ioannidis teaching Digital Marketing: Strategy & Tactics for Terrapinn Training

Christina Ioannidis is an internationally recognized, speaker, trainer and entrepreneur. She is the Chief Engagement Officer of Aquitude, an engagement consultancy, which works with corporations to engage with their main stakeholders – their employees and their customers. Aquitude clients include blue-chip organisations such as Barclays Bank, Lloyds TSB, Accenture, PA Consulting, Mercer, Cisco, and other FTSE/Fortune 100 organisations.

From Retail Management through to Digital (and Social) Marketing and Business Transformation training, Christina's breadth of business expertise has equipped her to deliver cutting-edge programmes world-wide.

Organisations that will benefit:

  • Mobile operators
  • Payment providers
  • Analysts
  • Banks
  • Vendors
  • Government and regulators

Who will attend:

  • Digital Marketing Managers and Directors
  • Analytics / Insight Managers and Directors
  • CMOs
  • Chief Commercial Officers
  • Chief Customer Officers
  • Entrepreneurs and small business owners

Course Agenda

  • The Digital Customer
  • Digital Marketing Fundamentals – how it benefits the bottom line
  • The Digital Marketing Strategy 5-part PRACE model:
  • Setting the Vision: The ideal Planning framework
  • Case Study: Made.com, L’Oreal
  • Digital media channel effectiveness review and setting the ideal channel mix
  • Social Media
  • Paid media
  • Targeting your audience
  • Long-tail Search Engine Optimisation and Key Word Strategy
  • Content to drive engagement
  • Conversion Optimisation – WOW! creating stickiness
  • Conversion planning
  • Online Customer Acquisition
  • Focus on Conversion
  • online marketing to drive Conversion
  • Conversion Rate Optimisation (CRO) + CRO capability review
  • Focus on Retention and Long-term Engagement
  • Predictive Marketing and Marketing Automation
  • Loyalty levers
  • Engagement Techniques
  • Focus on Analytics and Strategy Refinement
  • Customer Lifetime Value
  • Digital Marketing Strategy

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 4 Jan 2019After 4 Jan 2019
USD $3,570
Save USD $170
USD $3,740
  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate

IN-HOUSE

We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or emma-jane.dinan@terrapinn.com (Asia Pacific)
for more details

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