3 Day Masterclass in eCommerce | Terrapinn Training
3 day Masterclass




This course has a clear focus on the future of ecommerce, identifying new opportunities and developing clear strategies for effective sales.

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address key challenges

Optimise your existing ecommerce capabilities and platforms

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learn from the best

Discover expert tools and techniques to manage promotions and cross-selling

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develop new skills

Create an effective ecommerce strategy and master techniques to manage promotions and cross-selling

build a complete ecommerce strategy from proposition to go-to-market plan

This 3 Day Masterclass will provide you with a step-by-step guide to setting up or improving your ecommerce site. You will be walked through the fundamentals of ecommerce, including the different solutions available and how to optimise your website to ensure consistent success and growth.
This hands-on course will benefit entrepreneurs, as well as small to medium-sized business owners and stakeholders. Marketing professionals who manage, or are looking to set up, an ecommerce business, will also benefit from attending this course. 

In just 3 days you will:

  • Understand the different components that are required to run a successful E-commerce business
  • Re-evaluate your existing e-commerce capabilities and platforms
  • Measure and optimize their E-commerce business from both an operational and a customer perspective
  • Understand the consumer “decision tree” when shopping online and ways to best optimize their sites to maximize sales and minimize kart abandonment
  • Utilise tools and techniques to manage promotions and cross-selling to ensure maximum retention and loyalty
  • Implement a strategic framework for gauging, as well as, delivering an optimal experience for their customers across channels

Organisations that will benefit:

  • All Forward Thinking Companies
  • eTailers
  • Retailers
  • Ecommerce Platforms
  • Software Developers
  • Suppliers
  • Investors
  • Lawyers
  • Consultants

Who will attend:

  • C-Level Executives
  • eCommerce Directors & Managers
  • Business Development & Sales
  • Marketing Executives/Managers
  • Digital Marketing Managers
  • Social Media Managers
  • Strategic Planners
  • Business Owners
  • General Managers

Course Agenda

  • Big Picture
  • Speed Networking
  • Understanding the landscape
  • The e-commerce ecosystem
  • The age of the digital consumer
  • Global and regional e-commerce
  • Creating your e-commerce strategy
  • Why sell online? To satisfy the customer!
  • Understanding the main platforms and their benefits
  • The power of cash-in
  • Fulfillment
  • The challenges of international fulfillment
  • Website optimisation strategies
  • The e-commerce funnel
  • Operational effectiveness
  • Growing the bottom line
  • How to optimise the customer experience
  • How can I help you? This part of the session will highlight ways to support customers through their purchase process with you: including live chat, help desk and other customer support functions
  • Marketing your website – ways to generate traffic and brand awareness
  • Your promotional calendar - main considerations
  • Increasing your share of your customers’ wallet – ways to cross-sell and how
  • Driving customer engagement– how to use social selling to drive revenue
  • Future-scoping
  • The new alphabet of e-commerce: insight into the new Facebook, mobile and social commerce platforms
  • Mind the gap: Main technology considerations for future
  • eCommerce Strategy: Practical Exercise
  • The Customer Experience Fundamentals
  • What gets measured gets done
  • Delivering Seamless Omni-channel Customer Experiences
  • Case Study: Clicks & Mortar Retailers, Pure-Play E-tailers & Hybrid
  • Customer Engagement Strategies
  • Personal Action Plan
  • Wrap

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details