3 day Masterclass

Internet of Things



Dubai, 10-12 Mar 2019

This course will show you how to turn the Internet of Things into a business opportunity.

Learn how to harness the opportunities IoT offers, how to overcome barriers and how to prepare yourself for what the future holds. From wearable devices, to in-home ordering systems to autonomous vehicles and grocery products connected to the web, its all here in 2018 and it will impact your business.

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gain strategic advantage

Gain a comprehensive overview of the Internet of Things and learn how to harness it into a business opportunity

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get the latest insight

Get to grips with the enabling technologies, as well as the applications in various industries, such as energy, transportation and drones

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address key challenges

Consider what the future holds for this fast moving sector, as well as how to overcome barriers to adoption


This course focuses on practical applications of the IoT for business. The IoT will impact every part of your business including manufacturing, marketing and developing a better understanding of your customers. IoT is, and will continue to be a rich source of data, enabling companies to make better decisions.

Using case studies from agriculture, FMCG marketing, ecommerce and Smart Cities we look at how you can create better processes, products and services as well as position your company for the future. The could will also look at autonomous vehicles including drones as well as provide insight into issues relating to adoption, regulation and privacy. 

In just 3 days you will:

  • Look at the landscape of things as it stands today, as well as considering our historic evolution towards IoT and how it fits in to the future
  • Get up to speed on Internet growth, as well as the role of mobile platforms, energy efficient computing, sensors and robotics, and more.
  • Overview of key technologies including sensors, data and geolocation, machine-to-machine interactions.
  • Personalising the customer experience using IoT including marketing and advertising applications.
  • Understanding of privacy concerns, regulation and security vulnerabilities.
  • Introduction to autonomous vehicles including drones.
  • IoT’s role in the home, including energy consumption and relationship with service providers and Ecommerce. A look at wearable devices – today and future.
  • The role of IoT in manufacturing.
  • IoT and Smart Cities.
  • Reflect on what the future might hold – including perceiving machines and artificial intelligence

Organisations that will benefit:

  • All Forward Thinking Companies
  • Investors & Banks
  • Technology Providers
  • Government & Regulators
  • Energy Companies
  • UAV Manufacturers
  • Transportation Companies
  • Pharmaceutical & Medical Device Companies

Who will attend:

  • C-level Executives: CEO, COO, CIO, CMO, CFO
  • General Managers
  • Heads of Technology/IT
  • Marketing & Business Development
  • Software Engineers
  • Heads of Delivery
  • Researchers
  • Technologists
  • R&D Managers
  • Innovations Managers

Course Agenda

  • What is the Internet of Things (IoT)
  • Landscape of the Internet of Things (IoT) as it stands today
  • Overview of key enabling technology
  • How IoT differs
  • Sensors, Big-Data, Geolocation, Machine learning
  • Machine to machine interactions
  • Overview of impacts by sector and how companies can harness IoT
  • Standards & Regulation
  • Privacy Implications
  • Security vulnerabilities
  • Case Study
  • Reducing friction, creating innovation and the myth of disruption
  • Personalising the customer experience
  • New ways to manage your product or service
  • Case Study – Kone
  • Practical uses of IoT for logistics
  • Introduction to autonomous vehicles and their potential impact
  • The Rise of the Drones
  • Case Studies
  • IoT and the future of Marketing and Advertising
  • What happens when the products you buy talk to the internet?
  • Geo-Fencing
  • Case Study
  • IoT in the home
  • Impact of IoT on energy efficiency and new services
  • The future of Ecommerce and Search
  • Case Study:Amazon / Google
  • Robotics and the use of Virtual Reality
  • Case Study
  • IoT and Smart Cities
  • Case Study
  • Future Directions and Driver
  • Case Study – Kerzweil

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or emma-jane.dinan@terrapinn.com (Asia Pacific)
for more details


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