3 day Masterclass

eCommerce Strategy

IDENTIFY OPPORTUNITIES • DEVELOP STRATEGIES • INCREASE SALES

PREPARE YOURSELF FOR THE NEW ERA OF CONVERGED ECOMMERCE

Gain insight into latest developments and trends in ecommerce. This course has a clear focus on the future of ecommerce, identifying new opportunities and developing clear strategies for effective sales.

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get the latest insight

Get up to speed with the latest developments in ecommerce & emerging opportunities

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expand your knowledge

Learn how to use strategic framework to evaluate ecommerce opportunities

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get practical

Build a complete ecommerce strategy from proposition formulation to go-to-market plan with a supporting business case

BUILD A COMPLETE ECOMMERCE STRATEGY FROM PROPOSITION FORMULATION TO GO-TO-MARKET PLAN

This 3 Day Masterclass will provide you with a step-by-step guide to setting up or improving your ecommerce site.

You will be walked through the fundamentals of ecommerce, including the different solutions available and how to optimise your website to ensure consistent success and growth.

 

In just 3 days you will:

  • Discover how Bluetooth technologies are powering location-based services
  • Learn how to create a ecommerce customer value proposition
  • Learn the most effective ecommerce pricing & monetisation strategies
  • Develop your own ecommerce strategy in interactive group sessions
  • Learn how data analytics can support a more personalised ecommerce consumer experience

Organisations that will benefit:

  • All Forward Thinking Companies
  • eTailers
  • Retailers
  • Ecommerce Platforms
  • Software Developers
  • Suppliers
  • Investors
  • Lawyers
  • Consultants

Who will attend:

  • eCommerce Directors & Managers
  • Business Development & Sales
  • Marketing Executives
  • Digital Marketing
  • Strategic Planners
  • Business Owners
  • General Managers
  • Social Media Managers

Course Agenda

Day 1: Current eCommerce Landscape ⇓

  • Speed Networking
  • Big Picture
  • Module 1: Evolution of ecommerce
  • Module 2: Ecommerce today & tomorrow
  • Module 3: Case study
  • Day 1 Review

Day 2: eCommerce Strategy ⇓

  • Module 4: Creating an ecommerce strategy framework
  • Module 5: Building an ecommerce proposition strategy
  • Module 6: Interactive group session
  • Day 2 review

Day 3: Go-To-Market Straegy ⇓

  • Module 7: Choosing a go-to-market strategy
  • Module 8: Developing an ecommerce business case
  • Module 9: Interactive group session
  • Day 3 review
  • Discussion and creating individual action plans for each delegate

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate

IN-HOUSE

We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or emma-jane.dinan@terrapinn.com (Asia Pacific)
for more details

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