take charge of your brand identity.

This highly interactive 3 Day Masterclass in Branding will use the “Strategic Brand Plan Canvas” to help you develop a robust brand strategy for your business. The Canvas is a practical management tool that will take you step-by-step, through the process of defining your brand. You will then look at how to express your brand in a cohesive, unified way across all channels.

The Canvas will help your organisation structure its approach to branding, move beyond the brand-is-our-logo mindset, and build a brand that drives customer enagement and conversion.

In just 3 days you will:

• Avoid brand jargon that will alienate key stakeholders in HR and finance functions
• Obtain unique insights on how to profile your customers more effectively in your strategic brand plan
• Identify brand personas your brand should target
• Underpin your strategic brand plan with neuroscientific knowledge
• Realise why understanding the “jobs” your target customers need to get done can drive brand innovation
• Understand why defining brand values that align with target customers is crucial when writing your strategic brand plan
• Distinguish between your brand’s benefits and features when writing your strategic brand plan
• Enhance your brand’s ability to move into new categories and / or markets
• Know how to position your brand so you carve out a distinctive space in your target customers’ mind

Course Agenda

For further information please call: +44 (0)207 092 1045