2 Day Masterclass Aviation Marketing | Terrapinn Training

Singapore, 30-31 Oct 2017

2 day Masterclass

Aviation Marketing


Learn how to better your marketing strategies and differentiate your product from the competition.

The aviation market has never been this competitive. The numbers of players, services and offerings have made it a most challenging environment. This emphasises the need for better marketing strategies to differentiate your product from the competition.

Learn bulb

develop new skills

Learn how to build a winning marketing campaign with powerful tools, including big data

Learn bulb

gain strategic advantage

Align marketing with operations to create a positive, unique and impactful customer experience

Learn bulb

be inspired

Understand the importance of branding and brand identity to build and sustain loyalty


Understanding how to promote your brand and identity is vital to the success of any airline. Consumers are the major decision makers, hence the need for a consumer-driven approach to properly segment markets, differentiate products and clearly establish a competitive position in the consumers’ minds.

This two-day course will provide a detailed overview of the modern airline marketing environment and is recommended for all managers/senior managers who are actively engaged in airline marketing or seeking to further their marketing careers. 


book today saving SGD $425

In just 2 days you will:

  • Understand competitive assessment and benchmarking
  • Create a winning Brand
  • Research, analytics and big data
  • Learn the ideal customer experience
  • Explore advertising, promotion and distribution
  • Learn digital marketing
  • Understand product development
  • Learn how to build and maintain loyalty
  • Actualise a world-class customer experience

Meet your instructor

Alfredo Herrera teaching Aviation Marketing for Terrapinn Training

Alfredo Herrera has over 35 years’ experience in the fields of consumer marketing, branding, sales, operations and general management in both professional and entrepreneurial capacities. He was most recently the Head of Commercial for AirAsia Philippines, a member of the AirAsia Group of Malaysia.

Alfredo also previously held the role of Senior Vice-President for Marketing and Sales for AirPhil Express. He was a member of the core team that restructured, transformed and rebranded Air Philippines, a legacy airline, into a competitive low-cost carrier that grew from 4% to over 21% domestic market share. Before joining the airline industry, Freddy handled a number of key brands with major multinationals in the food and beverage, health and beauty, and packaged goods industries.

He is currently a management consultant specialising in new ventures, corporate restructuring, new product launches, branding and image building. He is active in new media and e-commerce, currently specialising in the development of web portals for the Philippine travel and tourism industry.

Organisations that will benefit:

  • Airports
  • Airlines
  • Civil Aviation Authorities
  • Aviation Industry Trade Associations
  • Suppliers
  • Consultants
  • Banks & Financiers
  • Law Firms
  • Consultancy Firms
  • Government and Regulators

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Airport Directors
  • Marketing
  • Experience Managers
  • Business Development & Sales
  • Infrastructure
  • Policy Makers
  • Investor Relations
  • Strategic Planners
  • Procurement & Sourcing

Course Agenda

  • Speed Networking
  • Big Picture
  • Terminology
  • Competitive Assessment and Benchmarking
  • Creating a Winning Brand
  • Consumer Research
  • Marketing Analytics and Big Data
  • Establishing Competitive Advantage
  • The Ideal Customer Experience
  • Going-to-Market: Distribution, Traditional and Digital
  • Go-to-Consumer: Advertising and Promotions Promotions
  • Digital Marketing
  • Product Development
  • Loyalty
  • Operations
  • Route and Revenue Management
  • Systems and Cross-functional areas
  • Financial
  • Execution Plan
  • Question and Answer
  • Wrap

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 22 Sep 2017Before 13 Oct 2017After 13 Oct 2017
SGD $4,250
Save SGD $425
SGD $4,465
Save SGD $215
SGD $4,675
  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details


You might also be interested in:

Create a winning customer experience and differentiate your airline