2 Day Masterclass Aviation Marketing | Terrapinn Training

London, 26-27 Mar 2018

2 day Masterclass

Aviation Marketing


Learn how to better your marketing strategies and differentiate your product from the competition.

The aviation market has never been this competitive. The numbers of players, services and offerings have made it a most challenging environment. This emphasises the need for better marketing strategies to differentiate your product from the competition.

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develop new skills

Learn how to build a winning marketing campaign with powerful tools, including big data

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gain strategic advantage

Align marketing with operations to create a positive, unique and impactful customer experience

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be inspired

Understand the importance of branding and brand identity to build and sustain loyalty


Understanding how to promote your brand and identity is vital to the success of any airline. Consumers are the major decision makers, hence the need for a consumer-driven approach to properly segment markets, differentiate products and clearly establish a competitive position in the consumers’ minds.

This two-day course will provide a detailed overview of the modern airline marketing environment and is recommended for all managers/senior managers who are actively engaged in airline marketing or seeking to further their marketing careers. 


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In just 2 days you will:

  • Understand competitive assessment and benchmarking
  • Create a winning Brand
  • Research, analytics and big data
  • Learn the ideal customer experience
  • Explore advertising, promotion and distribution
  • Learn digital marketing
  • Understand product development
  • Learn how to build and maintain loyalty
  • Actualise a world-class customer experience

Meet your instructor

Frederic Lamarche teaching Aviation Marketing for Terrapinn Training

Frederic Lamarche has 23 years in the aviation industry initially with Air France before moving to start up projects in Africa followed by the launch of consultancy activities. Currently he is the Managing Director of ASC Airlines Services Consulting, he specialises in airline product, customer service and quality delivery.

Frédéric has developed a deep expertise customer service under all aspects. He is convinced that more than ever, product design, customer service and quality are playing a major role for greater competitiveness, commercial performance and profitability.
Prior to founding ASC, he has been involved in a start up project in Gabon where he set up the Marketing and product division of Gabon Airlines.

From Oct 1998 to Feb 2007, Frédéric has worked as Air France product and service head of Department in Marketing division where he set up an ambitious airport lounge investment plan as well as in Asia/Americas commercial divisions where he was in charge of developing adapted specific products and of ensuring that the company’s standards were delivered appropriately on the ground and in-flight.

Organisations that will benefit:

  • Airports
  • Airlines
  • Civil Aviation Authorities
  • Aviation Industry Trade Associations
  • Suppliers
  • Consultants
  • Banks & Financiers
  • Law Firms
  • Consultancy Firms
  • Government and Regulators

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Airport Directors
  • Marketing
  • Experience Managers
  • Business Development & Sales
  • Infrastructure
  • Policy Makers
  • Investor Relations
  • Strategic Planners
  • Procurement & Sourcing

Course Agenda

  • Speed Networking
  • Big Picture
  • Terminology
  • Competitive Assessment and Benchmarking
  • Creating a Winning Brand
  • Consumer Research
  • Marketing Analytics and Big Data
  • Establishing Competitive Advantage
  • The Ideal Customer Experience
  • Going-to-Market: Distribution, Traditional and Digital
  • Go-to-Consumer: Advertising and Promotions Promotions
  • Digital Marketing
  • Product Development
  • Loyalty
  • Operations
  • Route and Revenue Management
  • Systems and Cross-functional areas
  • Financial
  • Execution Plan
  • Question and Answer
  • Wrap

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details


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Create a winning customer experience and differentiate your airline