2 day Masterclass

Low Cost Airlines



One in four seats flown in the world was on a Low Cost airline (LCA) and this is forecast to continue to grow. The majority of global airline capacity growth over the last ten years has been driven by LCAs.

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expand your knowledge

Understand where the commercial aviation industry is headed

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develop new skills

Learn the various business models that airlines adopt & how to start a LCA

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learn from the best

Gain access to the toolbox for successful LCA management

Take advantage of upcoming market opportunities.

The traditional airlines that were the flagship carriers for most countries still exist however, they have had to adapt and develop in the face of heightened competition and the growing reach of the LCAs which continue to impact the market. Two of the airline industry’s most prominent executives have recently predicted the imminent arrival of viable long-haul, low cost services.


This course will help you understand the Low Cost Airlines business model to enable you to take advantage of upcoming market opportunities.


In just 2 days you will:

  • How LCAs continue to grow profitably and how traditional airlines are responding to the threat
  • Cover the emerging theme of Low Cost alliances and partnerships and what these will mean for the industry
  • Examine the new emerging long haul LCAs and how they are successfully expanding and tackling the legacy long haul market
  • Understand the fundamentals of dynamic pricing and how new developments are
  • delivering profitable growth for LCAs
  • Understand how LCAs are now targeting and attracting the highly profitable business
  • passenger in a low-cost way
  • How customers are made about your product and are able to purchase it conveniently
  • Embrace unbundling and ancillary revenue and drive profitable performance
  • The success stories and lessons learned by LCA's
  • Understand how new technology is enabling LCAs to continue to successfully compete and grow
  • Case studies cover- launching a new airline, rebranding, network development, cost reduction and more...

Organisations that will benefit:

  • Airports
  • Airlines
  • Business Aviation Operators
  • Aircraft Charter Brokers
  • Consultants
  • Aviation Suppliers
  • Lawyers
  • Financiers
  • Government & Regulatory Authorities
  • Airline Marketing & PR Firms

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Airport Directors
  • Senior Management
  • Head Retail
  • Customer Services
  • Business Development & Sales
  • Infrastructure
  • Policy Makers
  • Investor Relations
  • Strategic Planners
  • Procurement and Sourcing

Course Agenda

  • Big Picture
  • Speed Networking
  • The Airline Industry
  • LCA business model
  • Industry Terminology
  • LCA Economics
  • Network Planning/Development
  • Distribution
  • Airline Profitability
  • LCA Pricing
  • Starting Up an LCA
  • Product
  • Branding
  • Customer
  • Loyalty
  • Operations/Performance
  • LCA costs
  • Case Study/Exercise
  • Question & Answer
  • Wrap

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or emma-jane.dinan@terrapinn.com (Asia Pacific)
for more details


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