2 Day Masterclass in Low Cost Airlines | Terrapinn Training

London, 24-25 Jul 2017

2 day Masterclass

Low Cost Airlines



With fuel at its lowest point in years, the market conditions support further expansion for air travel. Whether operating an LCA, or competing against it, it is important to understand the business model and how it achieves its goals.

Learn bulb

expand your knowledge

Understand where the commercial aviation industry is headed

Learn bulb

develop new skills

Learn the various business models that airlines adopt & how to start a LCA

Learn bulb

learn from the best

Gain access to the toolbox for successful LCA management


...and this is forecast to continue to grow. The majority of global airline capacity growth over the last ten years has been driven by LCAs. 

The national airlines that are the flagship carriers for most countries still exist however, their decreasing clout in the face of heightened competition and the growing reach of the LCAs may make national airlines a relic of the past in the years to come. Two of the airline industry’s most prominent executives have recently predicted the imminent arrival of viable long-haul, low-cost services.
This course will help you understand the Low Cost Airlines business model to enable you to take advantage of upcoming market opportunities.


book today saving £240

In just 2 days you will:

  • Evaluate the market and find the most effective positioning for your product
  • Learn how to construct a winning brand identity that stands out in a crowded market
  • Learn to leverage consumer data to guide your branding strategy and product development
  • Translate your brand into practice – a customer experience that leaves a positive lasting impression
  • Make sure customers know about your product, and are able to purchase it conveniently
  • Tap the power of social networks and the web to increase your reach exponentially
  • Embrace unbundling and ancillary revenue
  • Maximize repeat passengers with a powerful loyalty programme
  • Examine how each of the airline’s functions contributes to building world-class customer experience

Meet your instructor

Martin Lynch teaching Low Cost Airlines for Terrapinn Training

Martin Lynch is a Chartered Accountant and MBA with extensive experience in providing business and finance leadership at Board level within international companies. With substantial finance and operational expertise coupled with commercial acumen. Martin has played key transformational roles in many progressive company environments. With a strong strategic capability, Martin has a recognised ability to improve profit performance through effective management of revenue, investment and costs.

Organisations that will benefit:

  • Airports
  • Airlines
  • Business Aviation Operators
  • Aircraft Charter Brokers
  • Consultants
  • Aviation Suppliers
  • Lawyers
  • Financiers
  • Government & Regulatory Authorities
  • Airline Marketing & PR Firms

Who will attend:

  • C-Level Executives: CEO, CFO, COO
  • Airport Directors
  • Senior Management
  • Head Retail
  • Customer Services
  • Business Development & Sales
  • Infrastructure
  • Policy Makers
  • Investor Relations
  • Strategic Planners
  • Procurement and Sourcing

Course Agenda

  • Big Picture
  • Speed Networking
  • Terminology
  • CASK and Other Metrics
  • Commercial Aviation Overview
  • The Low Cost Airline Model
  • Low Cost Airline Characteristics
  • Low Cost Long Haul
  • The Dual Brand Strategy
  • Ultra Low Cost and Hybridization
  • The Unbundled Product
  • Ancillary Revenue Streams
  • Case Study/Exercise
  • LCA Operations: Key Drivers
  • Commercial
  • Marketing
  • Distribution & Sales
  • Maintenance & Engineering
  • Flight Operations
  • Passenger Services
  • Ground Operations
  • Finance
  • People
  • Starting up (or Transforming to) an LCA
  • Case Study/Exercise
  • Question & Answer
  • Wrap

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 16 Jun 2017Before 7 Jul 2017After 7 Jul 2017
Save £240
Save £120
  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details