2 Day Masterclass Corporate Reputation | Terrapinn Training
2 day Masterclass

Corporate Reputation



This training seminar offers a systemic view and deep dive into the murky waters of Reputation Risk Management, Mitigation & Protection and offers various strategies, tools and tips. It weaves inputs from best practices in Reputation Management, Risk Management, Communication & PR, Crisis Management & Crisis Communication, Ethics & Corporate Responsibility to provide companies with tools and know-how to protect, defend and deal with reputation risk events of any kind.

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learn from the best

Gain key insights on how to prevent and mitigate damage to brand and reputation

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get practical

Assess the effectiveness of current Reputation Risk Management and mitigation practices

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gain strategic advantage

Equip yourself to create a reputation risk management approach for your organisation


Latest research shows that damage to brand and reputation is now the number one risk faced by organisations worldwide. A company’s reputation is its most important asset so learning how to prevent, mitigate and manage risk is vital.
The seminar equips delegates with the necessary competencies (knowledge, skills & attitudes) to protect and defend their organization’s most valuable asset – its reputation against potential threats, risk and potential damage, and is based on more than 25 years research and experience on how to protect business reputations.

In just 2 days you will:

  • Understand why reputation risk is rated the number 1 risk in the world
  • Learn how to prevent damage to brand and reputation
  • Develop relevant management competencies to protect company reputation in a strategic manner
  • Gain key insights on how to prevent and mitigate reputation risk
  • Assess the effectiveness of current reputation risk management and mitigation practices through benchmarking and the sharing of best practices and learning from real-life experiences
  • Be equipped to create a reputation risk management approach

Organisations that will benefit:

  • All Businesses
  • PR Agencies
  • Government
  • Non-Profit Organizations

Who will attend:

  • Governance, Risk, Compliance & Ethics
  • Strategy
  • Risk Management
  • Public Relations, Corporate Communications & Branding
  • Investor & Stakeholder Relations
  • Corporate Affairs
  • Marketing, Advertising & Communications
  • Organizational Behavior (OD)

Course Agenda

  • Big Picture
  • Speed Networking
  • Understanding Reputation
  • Understanding Reputation Risk
  • Mitigating Reputation Risk
  • The Importance of monitoring and measuring reputation
  • The importance of monitoring and measuring reputation
  • Reputation incident and reputation event management
  • Developing a reputation risk framework
  • Developing a reputation protection & defense strategy
  • Wrap up

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details