2 Day Masterclass Corporate Reputation | Terrapinn Training

Singapore, 27-28 Nov 2017

2 day Masterclass

Corporate Reputation



This training seminar offers a systemic view and deep dive into the murky waters of Reputation Risk Management, Mitigation & Protection and offers various strategies, tools and tips. It weaves inputs from best practices in Reputation Management, Risk Management, Communication & PR, Crisis Management & Crisis Communication, Ethics & Corporate Responsibility to provide companies with tools and know-how to protect, defend and deal with reputation risk events of any kind.

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learn from the best

Gain key insights on how to prevent and mitigate damage to brand and reputation

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get practical

Assess the effectiveness of current Reputation Risk Management and mitigation practices

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gain strategic advantage

Equip yourself to create a reputation risk management approach for your organisation


Latest research shows that damage to brand and reputation is now the number one risk faced by organisations worldwide. A company’s reputation is its most important asset so learning how to prevent, mitigate and manage risk is vital.
The seminar equips delegates with the necessary competencies (knowledge, skills & attitudes) to protect and defend their organization’s most valuable asset – its reputation against potential threats, risk and potential damage, and is based on more than 25 years research and experience on how to protect business reputations.


book today saving SGD $385

In just 2 days you will:

  • Understand why reputation risk is rated the number 1 risk in the world
  • Learn how to prevent damage to brand and reputation
  • Develop relevant management competencies to protect company reputation in a strategic manner
  • Gain key insights on how to prevent and mitigate reputation risk
  • Assess the effectiveness of current reputation risk management and mitigation practices through benchmarking and the sharing of best practices and learning from real-life experiences
  • Be equipped to create a reputation risk management approach

Meet your instructor

Deon Binneman is an international expert in the field of Reputation Management. He has provided advisory services inc. Crisis Management & Crisis Communication services to clients in 16 countries the past 21 years and is regularly quoted on matters pertaining to Corporate Reputation. 20 years ago I trained with the Mining Engineers that orchestrated the well publicized underground mining accident rescue in Chile. Couple that knowledge with 6 years as a Medical Instructor in the Armed Forces in the early part of my career and the rest of my consulting work the past 19 years

Organisations that will benefit:

  • All Businesses
  • PR Agencies
  • Government
  • Non-Profit Organizations

Who will attend:

  • Governance, Risk, Compliance & Ethics
  • Strategy
  • Risk Management
  • Public Relations, Corporate Communications & Branding
  • Investor & Stakeholder Relations
  • Corporate Affairs
  • Marketing, Advertising & Communications
  • Organizational Behavior (OD)

Course Agenda

  • Big Picture
  • Speed Networking
  • Understanding Reputation
  • Understanding Reputation Risk
  • Mitigating Reputation Risk
  • The Importance of monitoring and measuring reputation
  • The importance of monitoring and measuring reputation
  • Reputation incident and reputation event management
  • Developing a reputation risk framework
  • Developing a reputation protection & defense strategy
  • Wrap up

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 20 Oct 2017Before 10 Nov 2017After 10 Nov 2017
SGD $3,825
Save SGD $385
SGD $4,015
Save SGD $190
SGD $4,210
  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details