3 day Masterclass




If you manage an existing loyalty brand, or are you looking into launching one, this is the ideal course for you. You’ll look at brand management fundamentals and distribution strategies, as well as how to value luxury brands and leverage equity to create value for shareholders.

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expand your knowledge

Learn about the pricing, product management and the role of branding in luxury

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learn from the best

Discover the secrets of luxury retailing and luxury customer experience

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get practical

Gain practical tips on successful luxury brand operations


This course will take you through the shift from traditional luxury to affordable luxury, new luxury sectors, markets and consumers, personalisation trends, structure and profitability factors of key luxury sectors, leveraging luxury brand equity, creating value for shareholders, ePR Initiatives, remaining exclusive, hiring new clients, the opportunities and threats of emerging luxury markets and the management of different luxury clienteles. 

In just 3 days you will:

  • Gain an understanding of the fundamentals of the luxury industry
  • Discover the latest developments in luxury
  • Review the key sectors in luxury
  • Master luxury brand management fundamentals
  • Learn how to deliver effective communication in your luxury sector
  • Consider how to develop your pricing strategy
  • Learn how to manage globalisation in the marketing of luxury brands
  • Get to grips with international distribution strategies
  • Master luxury retailing fundamentals

Organisations that will benefit:

  • Wine & Spirits Companies
  • Fragrance & Cosmetics Companies
  • Watches & Jewellery Manufacturers
  • Boutique Hotels
  • Electronics Companies
  • Designer Clothing Brands
  • Investors
  • Consultants & Advisors

Who will attend:

  • New Entrant Managers
  • Marketing Managers
  • Brand Managers
  • Operations Managers
  • Product Development
  • Business Development & Sales
  • Market Analysts

Course Agenda

  • Big Picture
  • Speed Networking
  • Fundamentals of the luxury industry
  • Recent developments in luxury
  • The personalisation trend
  • Key words in luxury and key marketing laws
  • Case study: A luxury heritage brand against a super-premium vodka brand
  • Luxury industry 360 ° review by sector
  • 5 key success factors for luxury brands
  • Top luxury brands and their value Case study
  • The brands we will study and discuss include: LV, Cartier, Burberry, Chanel, Hermès, Armani, Moynat, Goyard, Grey Goose, Qeelin, Bulgari, watch brands (Richard Mille, AP, PP, Hublot, Rolex), Luxoticca, designer hotels (Armani, Bulgari), and value retail, Chaloub group.
  • Luxury brand management fundamentals
  • Case study: A successful and recent launch of an international luxury brand in the accessories sector
  • Product strategies in the luxury sector
  • Effective communication in your luxury sector
  • Case study: A successful case of old luxury brand rejuvenation
  • What shall be your pricing strategies in the luxury sector?
  • Your challenge: how to manage globalization in the marketing of luxury brands?
  • Discussion: Can a luxury brand disappear?
  • International distribution strategies
  • Best practices in luxury brands digital strategies
  • Wholesale distribution
  • Licensing opportunities and threats in the luxury sector
  • Luxury fashion brands and luxury hotels
  • Luxury retailing fundamentals
  • Co-marketing partnership and co-branding practices in the luxury industry
  • Case study: Collaboration between designers and mass retailers

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or emma-jane.dinan@terrapinn.com (Asia Pacific)
for more details


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