3 Day Masterclass Digital Marketing | Terrapinn Training

London, 6-8 Nov 2017


3 day Masterclass

Digital Marketing

LEARN LATEST MARKETING TOOLS • DEVELOP A OMNI-CHANNEL MARKETING APPROACH • IMPROVE CONVERSION & RETENTION STRATEGIES


book before 18th August and save £600

Learn how to build an effective digital marketing strategy to achieve your organisational goals.

This course will help you make sense of the rise of digital media used for customer engagement by examining the technological evolution that has driven both social change and purchasing pattern shifts. We will focus on understanding how to best motivate and work with the customer throughout the purchasing lifecycle.

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get the latest insight

Gain insight into digital marketing tools

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develop new skills

Create an omni-channel marketing approach

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get practical

Improve your conversion and retention strategies

Get the confidence, tools and techniques to build the right digital strategy for your organisation 

This course will equip you with the knowledge, confidence, tools and techniques to build and fine tune the digital marketing strategy for your organisation. The creative use of data in digital marketing, rather than just working with a set of statistics, will provide more useful insights.

This course is designed for those with marketing experience but that have less exposure to online digital marketing channels, or those with experience in specific digital disciplines, who want to know how different channels can fit together.  It is also for marketers who have been “doing” digital but want to set their experiences in context of others and discover some new approaches.

 

book today saving £600

In just 3 days you will:

  • Understand how to structure a digital marketing plan
  • Obtain unique insights on how to profile your customers more effectively
  • Underpin your strategic decisions with digital transaction records and auditable information
  • Realise why offline and online your target customers receive different messages that need to be coordinated
  • Articulate your brand’s value proposition in your digital marketing activities
  • Discover how crafting your digital marketing experience plays a pivotal role in your marketing communication
  • Engage your digital marketing strategy to key organisational stakeholders with greater conviction
  • Justify why your organization needs to invest in digital marketing activities to your CMO and CIO
  • Appreciate how to build a consistent digital messaging campaign using design, communications, behavior and transactional data
  • Learn from other senior executives that will attend this Masterclass due to its practical and interactive style

Meet your instructor

Alea Fairchild teaching Digital Marketing for Terrapinn Training

Dr. Alea Fairchild has more than seventeen years experience in global IT market analysis, and has worked for many of the major market research agencies as both an analyst and as a consultant. Her special area of interest is digital business transformation and the development and use of intelligence and technology in product planning and business strategy. Her technical expertise lies in digital marketing, knowledge management and productivity metrics for technology.

Organisations that will benefit:

  • B2C Retailers
  • Banks & Financial Services
  • Hotels, Restaurants & Hospitality Services
  • Service Providers
  • Business Analytics Firms
  • Payment Providers
  • Marketing Agencies
  • Corporations
  • Government Agencies

Who will attend:

  • CMO
  • Heads of Analytics
  • Marketing Managers
  • Product Marketing Executives
  • Product Managers
  • Product Designers
  • Service Marketing Executives
  • Advertising
  • Social Media
  • Public Relations

book today for just £2,700 and save
£600 before 18th August

Course Agenda

Day 1: Focus on Engagement ⇓

  • Course introduction
  • Speed networking
  • Overview of fundamentals of digital marketing
  • The 10 most important steps for a successful digital strategy
  • Building online customer-focused programs
  • Creating content and developing your digital assets
  • Making it mobile
  • Exercise: Social media outreach
  • Case study: Engagement strategy

Day 2: Creating Conversion & Understanding Retention ⇓

  • Conversion
  • Best practices for optimizing your delivery
  • Conversion optimisation: Creating stickiness in your site
  • Building for usability and web design
  • Optimisation and user testing
  • Digital native content vs paid advertising
  • Case study: - Conversion planning
  • How clean is your database?
  • Segmentation and targeting for better understanding
  • Monitoring your brand online
  • Channel integration, behavioral targeting and interaction management
  • Exercise: Building omni-channel relationships

Day 3: Measuring Progress: Analytics & Strategy Refinement ⇓

  • Analytical tools to win new customers and deepening existing relationships
  • Data, tracking and measurement
  • Cost analysis – Is CPC the real metric?
  • Integrated on/offline marketing
  • Working with affiliates and measuring their contribution
  • Exercise: Trying mobile marketing automation (MMA)
  • Case study: Measurement and Strategy:
  • Wrap-up of the course

For further information please call: +44 (0)207 092 1045

download full agenda

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 18 Aug 2017Before 29 Sep 2017Before 20 Oct 2017After 20 Oct 2017
£2,700
Save £600
£3,000
Save £300
£3,150
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£3,300

  • “An inspiring course regarding the topics and social media, how to measure tools and analysis...Now is time for practice and implementation!”

    - Head of Marketing, DocMorris

  • “This course prepares you to return to your company with practical and immediate solutions”

    - Digital communication executive, Jogos Santa Casa

  • “A valuable and intense programme that really helped me understand the fundamentals of digital marketing”

    - Head of Global Oncology Marketing, Boehringer Ingelheim Pharma

IN-HOUSE

We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details

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