London, 16-18 Oct 2019

3 day Masterclass

Digital Marketing


Learn how to build an effective digital marketing strategy to achieve your organisational goals.

This course will help you make sense of the rise of digital media used for customer engagement by examining the technological evolution that has driven both social change and purchasing pattern shifts. We will focus on understanding how to best motivate and work with the customer throughout the purchasing lifecycle.

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get the latest insight

Gain insight into digital marketing tools

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develop new skills

Create an omni-channel marketing approach

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get practical

Improve your conversion and retention strategies

Get the confidence, tools and techniques to build the right digital strategy for your organisation 

This course will equip you with the knowledge, confidence, tools and techniques to build and fine tune the digital marketing strategy for your organisation. The creative use of data in digital marketing, rather than just working with a set of statistics, will provide more useful insights.

This course is designed for those with marketing experience but that have less exposure to online digital marketing channels, or those with experience in specific digital disciplines, who want to know how different channels can fit together.  It is also for marketers who have been “doing” digital but want to set their experiences in context of others and discover some new approaches.


book today saving £635

In just 3 days you will:

  • Provides you with the know-how to effectively plan, budget and resource digital marketing campaigns
  • Gain the confidence to use digital marketing tools as a part of your marketing mix
  • Learn structures and frameworks available to help plan your digital marketing efforts and make it all fit together cohesively
  • Explore various social marketing engagements techniques, including the latest trends in video, podcasting, and online webinars
  • Learn what affiliate marketing could do for your business

Meet your instructor

Alea Fairchild teaching Digital Marketing for Terrapinn Training

Dr. Alea Fairchild has more than seventeen years experience in global IT market analysis, and has worked for many of the major market research agencies as both an analyst and as a consultant. Her special area of interest is digital business transformation and the development and use of intelligence and technology in product planning and business strategy. Her technical expertise lies in digital marketing, knowledge management and productivity metrics for technology.

Organisations that will benefit:

  • B2C Retailers
  • Banks & Financial Services
  • Hotels, Restaurants & Hospitality Services
  • Service Providers
  • Business Analytics Firms
  • Payment Providers
  • Marketing Agencies
  • Corporations
  • Government Agencies

Who will attend:

  • CMO
  • Heads of Analytics
  • Marketing Managers
  • Product Marketing Executives
  • Product Managers
  • Product Designers
  • Service Marketing Executives
  • Advertising
  • Social Media
  • Public Relations

Course Agenda

  • Course introduction
  • Speed networking
  • Overview of the fundamentals of digital marketing
  • The 10 most important steps for a successful digital strategy
  • Building online customer-focused programs
  • Creating content and developing your digital assets
  • Making it mobile
  • Exercise: Social media outreach
  • Case study: Engagement strategy
  • Conversion
  • Best practices for optimizing your delivery
  • Conversion optimisation: Creating stickiness in your site
  • Building for usability and web design
  • Optimisation and user testing
  • Digital native content vs paid advertising
  • Case study: - Conversion planning
  • How clean is your database?
  • Segmentation and targeting for better understanding
  • Monitoring your brand online
  • Channel integration, behavioral targeting and interaction management
  • Exercise: Building omni-channel relationships
  • Analytical tools to win new customers and deepening existing relationships
  • Data, tracking and measurement
  • Cost analysis – Is CPC the real metric?
  • Integrated on/offline marketing
  • Working with affiliates and measuring their contribution
  • Exercise: Trying mobile marketing automation (MMA)
  • Case study: Measurement and Strategy
  • Wrap-up of the course

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 26 Jul 2019Before 6 Sep 2019Before 27 Sep 2019After 27 Sep 2019
Save £635
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  • “An inspiring course regarding the topics and social media, how to measure tools and analysis...Now is time for practice and implementation!”

    - Head of Marketing, DocMorris

  • “This course prepares you to return to your company with practical and immediate solutions”

    - Digital communication executive, Jogos Santa Casa

  • “A valuable and intense programme that really helped me understand the fundamentals of digital marketing”

    - Head of Global Oncology Marketing, Boehringer Ingelheim Pharma


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or (Asia Pacific)
for more details


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