London, 16-18 Oct 2019


3 day Masterclass

Digital Marketing

LEARN LATEST MARKETING TOOLS • DEVELOP A OMNI-CHANNEL MARKETING APPROACH • IMPROVE CONVERSION & RETENTION STRATEGIES


book before 26th July and save £635

Learn how to build an effective digital marketing strategy to achieve your organisational goals.

This course will help you make sense of the rise of digital media used for customer engagement by examining the technological evolution that has driven both social change and purchasing pattern shifts. We will focus on understanding how to best motivate and work with the customer throughout the purchasing lifecycle.

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get the latest insight

Gain insight into digital marketing tools

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develop new skills

Create an omni-channel marketing approach

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get practical

Improve your conversion and retention strategies

digitial transformation of marketing: build the right strategy todAY 

 A 'digital transformation' explains the shift from using a legacy approach to new ways of working and thinking using digital, social, mobile and emerging technologies.

Digital transformation involves a change in leadership, alternative thinking, and the encouragement of innovative, and new, business models. Additionally, it involves incorporating the digitisation of assets and an increased use of technology to improve the experience of your employees, customers, suppliers, partners and stakeholders.

This course is designed for those with marketing experience but that have less exposure to online digital marketing channels, or those with experience in specific digital disciplines, who want to know how different channels can fit together.  It is also for marketers who have been “doing” digital but want to set their experiences in context of others and discover some new approaches.

 

book today saving £635

In just 3 days you will:

  • Be provided with the know-how to develop a strong and more comprehensive customer pipeline with better metrics and milestones
  • Gain the confidence to use digital marketing tools as a part of your marketing mix
  • Learn structures and frameworks available to orchestrate your digital marketing efforts
  • Explore various social marketing engagements techniques, including the latest trends in video, podcasting, and online webinars
  • Learn what influencer marketing and extending your platforms could do for your business

Meet your instructor

Alea Fairchild teaching Digital Marketing for Terrapinn Training

Dr. Alea Fairchild has more than seventeen years experience in global IT market analysis, and has worked for many of the major market research agencies as both an analyst and as a consultant. Her special area of interest is digital business transformation and the development and use of intelligence and technology in product planning and business strategy. Her technical expertise lies in digital marketing, knowledge management and productivity metrics for technology.

Organisations that will benefit:

  • B2C Retailers
  • Banks & Financial Services
  • Hotels, Restaurants & Hospitality Services
  • Service Providers
  • Business Analytics Firms
  • Payment Providers
  • Marketing Agencies
  • Corporations
  • Government Agencies

Who will attend:

  • CMO
  • Heads of Analytics
  • Marketing Managers
  • Product Marketing Executives
  • Product Managers
  • Product Designers
  • Service Marketing Executives
  • Advertising
  • Social Media
  • Public Relations

book today for just £2,860 and save
£635 before 26th July

Course Agenda

Day 1: At the start of the customer lifecycle ⇓

  • Tools for prospecting
  • Engagement and ‘on the spot dialogue’
  • Conversion approaches
  • Conversion tools
  • Understanding prospect analytics for meaning
  • In-class case study

Day 2: Deepening customer relationships, creating loyalty ⇓

  • Retention and retention goals
  • Your finger on the pulse of the customer, how to best listen and respond
  • Is social media dead? Customer communication by channel
  • Portfolio building and deepening customer relationships
  • Measurement and analytics of customers and their changing needs
  • In-class case study

Day 3: Building alliances, networks and ecosystems ⇓

  • Influencer marketing, is it worth the investment? How to tell.
  • Affiliate marketing, extending your sales and advertising options
  • Leveraging platforms or why you might not want to work with mega marketplaces
  • Building communities and ecosystems
  • Final case study

For further information please call: +44 (0)207 092 1045

download full agenda

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 26 Jul 2019Before 6 Sep 2019Before 27 Sep 2019After 27 Sep 2019
£2,860
Save £635
£3,180
Save £320
£3,340
Save £160
£3,500

  • “An inspiring course regarding the topics and social media, how to measure tools and analysis...Now is time for practice and implementation!”

    - Head of Marketing, DocMorris

  • “This course prepares you to return to your company with practical and immediate solutions”

    - Digital communication executive, Jogos Santa Casa

  • “A valuable and intense programme that really helped me understand the fundamentals of digital marketing”

    - Head of Global Oncology Marketing, Boehringer Ingelheim Pharma

IN-HOUSE

We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or emma-jane.dinan@terrapinn.com (Asia Pacific)
for more details

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