3 day Masterclass




London, 7-9 May 2018


The 3 Day Masterclass in Neuromarketing has been specifically developed for executives who are required to make decisions or formulate marketing strategies. Marketing is changing due the application of neuroscience. This program is designed to help middle to senior executives market directly to the unconscious brains of their target market by creating marketing messages that trigger an automatic emotional response and dictate the purchase choice made.

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develop new skills

Learn the most effective ways to design a marketing plan based on brain science, and build and cross-check your financial and sales models

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get practical

Acquire marketing skills that boost sales and a more your efficient and accurate marketing strategy

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get the latest insight

Get professional neuromarketing templates for a multitude of real-life scenarios, saving weeks of development!


The 3-Day Neuromarketing course offers delegates an understanding in consumer neuropsychology and how to influence choice during purchase. The course is suitable for professionals in the fields of brand design, brand development, marketing, communications, advertising and public relations. 

This course will help you increase your marketing campaigns success, enable you to create products that will stay on top of consumer's minds, uncover emotional and unconscious triggers, help you measure acustomer's level of emotional attachment and make sure you are gathering accurate feedback to develop your products. 

In just 3 days you will:

  • Learn about the latest neuromarketing methods - Get familiar with the latest methods and their advantages and disadvantages
  • Find out how customers perceive your brand and what they really think about your products and services - Understanding the latest neuromarketing techniques you will be able to capture true feedback on customers feelings
  • Look at the key non-conscious mechanisms that influence consumer behaviour - Take a look at attention blindness, change blindness, choice blindness and priming
  • Measure customer feedback more accurately - learn how customer opinions are formed and influenced, and learn how you can use such opinions and their influencing factors to predict subsequent purchasing behaviour with greater accuracy
  • Learn how to scan consumers brains using smartphone technology and gain a 360-degree perspective on your consumers and therefore predict their purchasing behaviour with much greater accuracy
  • Learn how to incorporate neuromarketing insights

Organisations that will benefit:

  • B2C Retailers
  • Banks & Financial Services
  • Hotels, Restaurants & Hospitality Services
  • Service Providers
  • Business Analytics Firms
  • Payment Providers
  • Marketing Agencies
  • Corporations
  • Government Agencies

Who will attend:

  • C-level Executives
  • Marketing Managers
  • Market Research Specialists
  • Communications Professionals
  • General Managers

Course Agenda

  • Speed Networking
  • Big Picture
  • What is neuromarketing?
  • Attention & Consciousness
  • Sensory Neuromarketing
  • Emotions & Feelings, Wanting & Liking
  • Learning & Memory
  • Multisensory integration
  • Behavioural economics
  • Neuromarketing in practice
  • Neuromarketing ethics and standards
  • Review
  • Wrap

For further information please call: +44 (0)207 092 1045

  • “The depth and knowledge of my trainer was extremely impressive. In 3 days I have had, without a doubt, a masterclass on the industry. Truly world class.”

    - Gordon Dowall Potter, Past Delegate

  • “Well worth 3 days of study!”

    - Syed Hamza, Past Delegate

  • “The training was excellent! I give it a 10 and will get my trainer's support for my next challenges.”

    - Head of Partnerships & Customer Loyalty at Avis Budget, Past Delegate

  • “Extremely constructive course with a very good dynamic and passionate trainer.”

    - Managing Director at BNP Paribas, Past Delegate

  • “Impressive and cooperative trainer who wanted to make sure the delegates understood.”

    - Budgeting, Planning & Reporting Manager, Past Delegate


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details


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