3 Day Masterclass in Services Brand Strategy | Terrapinn Training
3 day Masterclass

Services Brand Strategy

Engage customers Outwit your competitors Grow revenues

Learn how to apply proven services branding principles that will drive customer engagement and grow revenue streams at your organization.

This course will provide you with a step by step guide through the process of designing engaging, immersive,and emotionally charged service brand experiences that drive revenues in existing and new markets. The key output from the three days will be an actionable Services Brand Plan you can start to deliver with your team the next day.

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develop new skills

Acquire advanced services branding knowledge: Don’t make the same mistakes as your competitors

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get practical

Adopt a scientific approach to services branding: Invest in your brand with greater confidence and conviction

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fully engage

Craft emotionally-charged brand experiences: Distance yourself from price-driven competition

Learn how to structure a Services Brand Plan by using a practical services branding blueprint

A proprietary “Services Brand Strategy CanvasTM” is used to structure the three-day program. The Canvas is a robust and practical management tool that takes participants, step by step, through the process of designing engaging, immersive, and emotionally charged service brand experiences that drive revenues in existing and new markets. The key output from the three days will be an actionable Services Brand Plan you can start to deliver with your team the next day.

In just 3 days you will:

  • Know how to structure a Services Brand Plan by using a practical services branding blueprint (Canvas)
  • Discover how to build a consistent brand experience using design, communications, behavior, and even multisensory tools
  • Appreciate how to measure your service brand performance robustly and holistically
  • Understand how to measure brand equity and use this as an organizational asset
  • Feel more confident when selecting the digital media you use to deliver your services brand experience
  • Think more holistically when it comes to expressing your brand
  • Delegate operational services brand management to team members within the context of a broader strategy
  • Develop a more robust services brand strategy due to the “thought ownership” the Masterclass creates
  • Learn from other senior executives that will attend this Masterclass due to its practical and interactive style
  • Discuss specific and confidential brand issues you may want to address with Dr. Coleman during breaks

Organisations that will benefit:

  • Financial services
  • Retail
  • Law firms
  • Accounting Firms
  • Airlines
  • Tourism
  • Healthcare
  • Logistics
  • Consulting & Advisory
  • Architectural
  • Government
  • Education
  • Technology Services
  • Engineering
  • Construction Consulting
  • Events and Hospitality
  • Information Management

Who will attend:

  • Brand Managers
  • Sales and Marketing
  • Strategists
  • Business Development
  • Channel Marketing
  • Customer Services Communications
  • Retail Marketing
  • Brand Experiences
  • Account Management
  • Customer Insight

Course Agenda

  • Structuring Your Services Brand Plan
  • Understanding Services Brands
  • Services Brand Plan Stage One: Profiling Your Target Customer
  • Services Brand Plan Stage Two: Clarifying The Substance of Your Services Brand
  • Services Brand Plan Stage Three: Establishing the Business Case for Your Services Brand
  • Services Brand Plan Stage Four: Brand Essentials
  • Defining Your Brand Values
  • Articulating Your Brand Essence
  • Clarifying Your Brand Promise
  • Establishing Your Brand Positioning
  • Services Brand Plan Stage Five: Stating Your Value Proposition
  • Services Brand Plan Stage Six: Service Design
  • Services Brand Plan Stage Seven: Building a Holistic Services Brand Experience
  • Brand Personality
  • Corporate Visual Identity
  • Consistent Communications
  • Human Resource Initiatives
  • Employee and Customer Engagement
  • Multisensory Branding
  • Services Brand Plan Stage Eight: Understanding and Applying Brand Metrics at Your Organization
  • Closing Comments and Session Review

For further information please call: +44 (0)207 092 1045

  • “Very good & excellent trainer - Was an eye-opener for me that helped me realise business opportunities”

    - Brunei Investment Agency, Assistant General Manager

  • “Darren is very patient, a good listener and offers great solutions in Branding to the company. He was very good at sharing knowledge”

    - Armada Properties Sdn Bhd, SMD Officer

  • “Darren is a great trainer. Witty and very engaging. Importantly very knowledgeable and has sound understanding of Asian markets”

    - Singapore Prison Services, Manager - Corporate Communications & Branding

  • “Darren was a great trainer, helped me a lot in differentiating between something that is dry product driven versus something that is brand driven.”

    - Asiafoods Cooperation,Brand manager

  • “I would love to attend other courses with Terrapinn”

    - Banta Furniture Company, Public Relations & Marketing Director

IN-HOUSE

We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details

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