3 Day Masterclass in Loyalty Asia | Terrapinn Training

Singapore, 30 Oct - 1 Nov 2017

3 day Masterclass




During the 3 Day Masterclass in Loyalty, our expert trainer will walk you through the complex world of customer loyalty. You’ll explore all the critical issues and challenges, and at the end of the three days, able to build a more competitive and profitable loyalty programme.

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develop new skills

Understand and analyse different loyalty programme business models

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get practical

Learn how to create a winning customer value proposition

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get the latest insight

Explore global trends and best practices in loyalty marketing


The 3 Day Masterclass in Loyalty is designed to bridge knowledge gaps and provide you with true business advantage. Using examples and data from real-world loyalty programmes, you will learn all about strategy, design, measurement, and analysis. By the end of this course, you will be able to apply these skills and principles directly to your own company to increase customer retention and build a more competitive and profitable loyalty programme.


book today saving SGD $540

In just 3 days you will:

  • Look at global best practices in loyalty
  • Learn how to create a customer value proposition
  • Gain an understanding of data analytics
  • Understand rewards programmes
  • Consider the operational challenges facing loyalty programmes

Meet your instructor

Antti Eravaara teaching Loyalty for Terrapinn Training

Antti Eravaara has helped a number of F 1000 companies globally build their customer experience as the foundation of their strategy, to position them competitively and enable them build a culture to support and further enhance their business position on long term. He is an excellent facilitator that runs his courses with real live cases to make it as concrete as possible and thus giving you the experience and value to remember and leverage.

Organisations that will benefit:

  • All Forward Thinking Companies
  • Retailers
  • Travel Companies
  • Finance and Banking
  • Utilities
  • Suppliers
  • Telecoms operators
  • Advisors
  • Regulators

Who will attend:

  • C-Level Executives: CEO, CFO, COO, CMO
  • Business Development and Sales
  • Customer Experience Managers
  • Loyalty Managers
  • Customer Relations
  • Marketing Managers
  • Merchandising Analysts & Associates
  • Public Relations
  • Investor Relations
  • Strategic Planning

Course Agenda

  • Big Picture
  • Speed Networking
  • Loyalty Today
  • Global Trends & Best Practices
  • Loyalty Programme Business Models
  • Case study: Strategic & Operational Benefits of Coalition Programmes
  • Case study: Leading coalition and solus brand programmes
  • Accounting for loyalty – The financial bit!
  • Day one review
  • Interactive group session
  • Delegates are split into groups, given loyalty scenarios and asked to create a loyalty solution using day one learnings
  • Delegates then present their ideas as part of a group discussion
  • Analytics – What to collect, how to use and manage data
  • Global best practices and trends on data analytics
  • Customer segmentation processes
  • The value of transactional data
  • The value of lifestyle data
  • Big data – what’s it all about?
  • Case study: The Tesco story – why data is important to the business
  • Case studies: Examples of data analytic applications from telecoms and airlines
  • Delegate discussion and feedback
  • Marketing to the Y generation
  • Research on how the Y generation will react to customer loyalty programmes
  • Technology for running effective and ,efficient programmes
  • The architecture and capabilities of today’s loyalty technology
  • The loyalty value chain
  • Examples of loyalty platform solutions and mobile technology
  • Case studies on mobile, social networks and CSR in loyalty
  • Feasibility study process and deliverables to create an effective and profitable customer loyalty programme
  • Summary of global best practices
  • Checklist to improve a loyalty programme
  • Thoughts on loyalty in the next three years
  • Review of delegate issues and course objectives
  • Feedback from individual delegates: hat are the next steps for delegates in their respective businesses?

For further information please call: +44 (0)207 092 1045

The earlier you book, the more you save…

Additionally, VAT may be applicable depending on course location.
Before 22 Sep 2017Before 13 Oct 2017After 13 Oct 2017
SGD $5,400
Save SGD $540
SGD $5,670
Save SGD $270
SGD $5,940
  • “The trainer was extremely knowledgeable and helped us with relevant information for our business requirements.”

    - Sales Manager, Emaar Gift Card & Group Loyalty

  • “Excellent course delivered by a very insightful trainer!”

    - Marketing Executive, Edgars

  • “Fantastic course, very useful and insightful into how to run a successful loyalty program”

    - CRM Manager, NAHDI Medical Company


We can come to you too! If you have a team of six or more, why not hold a private course? Our experts come to you and the course is tailored to your requirements.

Call +44 (0)20 7092 1045 (United Kingdom)
or +65 6322 2333 (Asia Pacific)
for more details